Listen, we get it. We know that you want to improve your conversion rate. We all do! And, honestly, it’s something that almost all companies struggle with. Even though there is no guaranteed method, there are plenty of tips and tactics aimed at conversion rate optimization. One method has stood the test of time as the default approach: A/B testing. A/B testing is when you run a simultaneous experiment between two or more things (e.g. landing pages) to see which performs or converts the best. Sounds perfect!
Well, some people were quick to test whether a blue vs. an orange button received more clicks, but that doesn’t even come close to the insight A/B testing can provide. As QuickSprout shows in the below infographic, only one in seven A/B tests actually improves a website’s conversion rate. Why? Because conversion rate optimization is more than surface level testing.
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A marketing plan is essential to the success of your business. New technologies emerge every day and digital marketing strategies adapt to try and keep up with the different ways customers shop. Change can happen at any time and the more you plan ahead the better equipped you’ll be.