Audits & Assessments To Get Real Insight & Impactful Recommendations
You can only fix and improve what you know.
Expose barriers and opportunities to achieve MQLs, PQLs & SQLs.
A comprehensive examination of your marketing strategies, tactics, and performance.
We analyze current marketing efforts and identify areas where improvements can be made to increase efficiency, effectiveness, and return on investment (ROI).
Some of the key components that may be included in a marketing audit:
Business and Marketing Objectives:
Review overall business goals and how they align with current marketing objectives.
Marketing SWOT Analysis:
Analyze the strengths, weaknesses, opportunities, and threats related to the organization's marketing efforts.
Target Audience:
Examine the target audience(s) to evaluate whether the right titles, pains, influencing information and other data is being used.
Channels & Tactics:
Evaluation of the channels currently being used as well as tactics to reach and convert.
Marketing Budget:
Review the marketing budget and assess how it is being allocated across various channels and initiatives.
Performance Metrics:
Analyze the key performance indicators (KPIs) being used to measure the effectiveness of the marketing efforts, and assess whether they are aligned with the overall business objectives.
Recommendations:
Based on the audit findings, provide recommendations for improving the marketing efforts and achieving the company's goals.
Gain valuable insights into your current marketing efforts, identify areas where improvements can be made, and develop a roadmap for achieving marketing goals.
Analyze conversion to create frictionless web experience.
We'll evaluate your website's performance, user experience, conversion, and search engine optimization (SEO) effectiveness.
Some key components that may be included in a website audit:
Site Structure and Navigation:
Evaluate the website's structure, layout, and navigation to ensure it is easy for users to navigate and find what they're looking for.
Design & User Experience:
Evaluate the overall user experience, including the ease of use, accessibility, and interactivity of the website.
Conversion:
Evaluate the website's conversion effectiveness, including the placement and wording of CTAs to encourage visitors.
Speed & CWV:
Evaluate load speed to ensure optimal scores crucial for user experience and search engine optimization.
Mobile Responsiveness:
Test the website's responsiveness on mobile devices to ensure it provides a seamless user experience across all devices.
Content:
Evaluate the quality and relevance of the website's content, including the use of keywords, imagery, and multimedia elements.
Search Engine Optimization:
Analyze the website's SEO effectiveness, including the use of meta tags, URL structure, and other on-page optimization factors.
Analytics and Tracking:
Verify that analytics and tracking codes are properly installed on the website to track user behavior and measure performance.
Security:
Check the website's security measures, including SSL encryption and other security protocols, to ensure the safety of user data.
A comprehensive website audit identifies areas of improvement to increase engagement, SEO rankings, and ultimately drive conversions.
Examine your sales process to identify ways to streamline sales.
Audit sales performance, including the sales process, customer interactions, tools, materials, and sales strategies.
Some key components that may be included in a sales audit:
Sales Goals and Objectives:
Review sales goals and objectives to ensure alignment with overall business goals.
Sales Process:
Evaluate the sales process including qualification, presentation, and closing.
Sales Tools & Assets:
Audit the software and assets utilized for opportunities to improve engagement & validation.
Sales Metrics:
Analyze key sales metrics, such as revenue, pipeline, and win/loss ratios, to assess performance and identify areas for improvement.
Competitive Analysis:
Conduct a competitive analysis to evaluate how the company's sales performance compares to its competitors.
Sales Culture:
Evaluate the sales culture within the organization, including incentives, motivation, and alignment with business goals.
A comprehensive sales audit will identify areas where improvements can be made to increase sales performance and revenue growth.
Gather concrete data and get expert insight to improve experiences.
Our software product teardown is a process where your SaaS product or enterprise platform is systematically analyzed, evaluated and deconstructed by a team of experts to identify its key components, features, strengths, and weaknesses.
Our goal is to provide actionable insights to your development team, product managers, and executives to improve your product's performance, usability, functionality, and overall user experience.
Our teardown process involves a thorough review of the user interface, architecture, experience flow and design elements. We can also explore the functionality, performance, security, and scalability to identify potential issues or areas for improvement.
Your product teardown includes a detailed report outlining the strengths and weaknesses of the product, recommendations for improvements or enhancements, and insights into the competitive landscape and industry trends.
These insights can help your team to make informed decisions about the product roadmap, prioritize development efforts, and enhance the overall user experience.
Specialized audits for software & technology companies to drive growth.
We get that you just want to reach your goals – that’s why we provide comprehensible insights to help you increase traffic, convert leads and optimize budgets.
Structured, yet flexible audits tailored to explore the insights you want to focus on.
Our mix of sectional grades and detailed evaluation help focus attention to the right insights.
Our process removes bias by utilizing model-based exercises, logic and radical candor.
We leverage outside research, internal expertise and our own industry knowledge to instruct and guide.
Our unique video audits can enhance your insights to hear directly from our team.
"Insivia came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company."
SAMANTHA MCCLINTOCK, ROUNDTABLE
Unique video audits allow you to hear experts analyze and discuss your website, marketing or app.
Reports give you scores and action items, but video recorded audits give you context and color to truly understand what outside experts think.
Video SaaS Website Audit
Multiple team members across strategy, design, and content will discuss your website together and then build a detailed report.
Video SaaS Product Audit
Our expert team will record an exploration of your app and provide insights across journey, experience, interface and more.
Video SaaS Brand & Marketing Audit
We'll look across your overall presence to provide useful feedback about your brand and marketing tactics.
"For months my team and I have struggled to find just the right solution for our perpetually complex branding problem. Insivia then came in and helped us to bring structure that is flexible enough to play around with, yet is solid enough to become a foundation for our group of brands."
Diera Hartono | VP of Merchant Marketing | GoJek
It's time to scale your software, technology or device business.
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