Product Marketing Resources & Events

Product-led growth (PLG) is revolutionizing the way companies approach their go-to-market strategies.

By focusing on the product as the primary driver of customer acquisition, retention, and expansion, PLG enables businesses to scale efficiently and effectively. Whether you are a seasoned product manager or just starting your journey in the product world, staying updated with the latest trends, strategies, and networking opportunities is crucial.

Here are some of the best resources and events to help you excel in the PLG space.

Product-Led Growth Organizations

1. ProductLed
   ProductLed is a comprehensive resource hub dedicated to helping businesses implement product-led growth strategies. It offers courses, a community forum, webinars, and various resources tailored to product managers, marketers, and growth professionals.
2. PLG Collective
   The PLG Collective is a community-driven initiative that shares insights, success stories, and strategies from industry leaders who have successfully implemented PLG models. It serves as a platform for learning and networking.
3. Product-Led Growth Hub
   Product-Led Growth Hub offers a wide array of resources aimed at SaaS companies looking to adopt PLG strategies. It focuses on delivering educational content and practical tools to facilitate the transition to PLG.
4. OpenView Partners
   OpenView Partners is a venture capital firm that champions PLG as a growth strategy. They offer extensive resources, including research reports, blogs, and community events to support PLG adoption.
5. Product-Led Alliance
   Product-Led Alliance (PLA) is a relatively newer but rapidly growing community focusing on product-led growth. They offer a variety of resources, including guides, webinars, and events tailored for product professionals.

Product-Led Growth Conferences and Events

1. Product-Led Summit
   The Product-Led Summit is a premier event that brings together product leaders to discuss the latest trends and strategies in PLG. It features keynote speakers, panel discussions, and workshops.
2. SaaStr Annual
   September 10-12 @ San Francisco, CA : SaaStr Annual is one of the largest SaaS conferences, offering a broad range of topics including PLG. It attracts thousands of SaaS founders, executives, and investors.
3. Product-Led Growth World
   Product-Led Growth World is a global conference aimed at sharing best practices, case studies, and actionable insights on PLG. It gathers industry leaders and practitioners from around the world.
4. SaaSOpen
   March 28-29 @ Austin, TX : SaaSOpen focuses on sharing success secrets and strategies from industry leaders. Notable speakers include Eugene Levin, Kim Lecha, and Zandra Moore.
5. SaaSiest
   April 16-17 @ Malmö, Sweden : SaaSiest features founders, executives, VCs, and entrepreneurs, with open question time and breakout sessions for networking and learning.
6. MozCon
   June 3-4 @ Seattle, WA : MozCon is a major conference with 22 speakers, including Azeem Ahmad and Bernard Huang, focusing on SEO and marketing strategies.
7. Tech Summit
   June 19-20 @ Silicon Valley, CA : Tech Summit features over 200 guest speaker sessions and masterclasses, providing insights into the latest technology trends and innovations.
8. INBOUND
   September 18-20 @ Boston, MA : Hosted by HubSpot, INBOUND focuses on high-level decision-makers and features sessions on marketing, sales, and customer success.
9. SaaStock
   October 14-16 @ Dublin, Ireland : SaaStock showcases products and offers networking opportunities, focusing on scaling SaaS businesses and industry innovations.
10. TECHSPO
    TECHSPO is a series of tech-related conferences designed to inspire and inform about the latest digital marketing and technology trends.
11. Web Summit
    November 11-14 @ Lisbon, Portugal : Web Summit brings together government and industry leaders to discuss the future of technology and innovation in various sectors.