SaaS & Tech Video Marketing Articles & Insights

There are a lot of options out there to choose from to market your business, but one that you cannot afford to pass up is video. Being able to produce quality content quickly that is interesting to potential viewers is really important and video gives you the ability to do so. It is now the […]

Today Rick shares the advantages of Mobile Marketing and how your company can benefit. Video Transcription Hey everyone it’s mobile marketing month here at Insivia and I just want to take a few minutes to talk to you about the advantages of mobile marketing. The first thing that I want to touch on is the […]

Today Chad explains the difference between Mobile and Responsive. Video Transcription There’s a big debate going on in the design community right now over whether you should make a responsive design that would scaled down to fit a mobile platform or just design a designated mobile platform itself. A lot of people that are on […]

Today Andy lets you know how you can work mobile into your marketing strategy. Video Transcription Business-to-business companies often ask how mobile fits into their marketing strategy. Many times we hear business-to-business companies saying that people aren’t coming to the site of mobile phones to learn about their services of do business with them. That […]

Today Rick lets you know if you still need to worry about submitting an XML sitemap. Video Transcription Hey everyone, Rick Scheeser here and today I’m here to talk to you about site maps. With the evolution of Google and how fast they can scan and analyze websites on the web we get a lot […]

Today Andy lets you know if you should only focus on Google or if you should include all search engines in your campaign. Video Transcription Good morning everybody I’m here today to talk about a common question we have with search optimization of whether you should focus just on Google are also look at some […]

Today Rick explains how Search Engine robots work and what you need to do to prepare your site for them. Video Transcription Hey everyone, with this month being SEO focus here at Insivia, I want to today about robots. Now these are not the robots that you find in the sci-fi movies these are the […]

How Social Media is Impacting SEO for Your SaaS CompanySocial media can play an important role in boosting the SEO of SaaS companies, so let’s dive in and explore some strategies and tips to make the most of it.SEO is a critical component of building recognition for SaaS companies. In today’s digital world, people rely […]

Today Rick explains why you need to be careful when building backlinks for your SEO campaign. Video Transcription Today just one of the recording real quick video and talk to you about buying links back to your website. With this month being a month we’re focusing on SEO here at Insivia, we all know that […]

Today Matt talks about page rank and why you need to keep it in mind when optimizing your site. Video Transcription Hey guys, today I wanted to talk briefly about one of the first questions we usually get when a company is just starting out in SEO. They usually ask us what page rank is […]

Today Rick explains the difference between SEO and SEM. Video Transcription This month at Insivia our main focus is going to be SEO, so with that said two things I want to talk about today is the difference between SEM, which is Search Engine Marketing, and SEO, which is Search Engine Optimization. The way I […]

Today Andy lets you know how you can use the Five-Second test to check the usability of your site. Video Transcription If you are looking to do some simple things for usability testing there’s a really easy way to go out there and get some feedback. We call it the five-second test where basically you […]

Today Chad talks about a design trend you may want to consider when designing your site. Video Transcription Thanks to advances in coding and development, as well as the increase in broadband activity across the United States and abroad, you are seeing a lot more larger files being used on websites. What is particularly a […]

Andy talks about a few ways you can improve your referrals and grow your company. Video Transcription Some tips for getting referrals, which is a big part of any company growing. Going after referrals one great thing you can do is be specific about what you are looking for. Don’t just go out there and […]

Today Andy lets you know what you can do to improve conversion on your forms. Video Transcription So if you are looking to increase conversion on contact forms, which are a key component of any business-to-business site, there are some things you can do. The first one is the easiest. Reduce the number of inputs […]

Today Andy lets you know if you should consider doing a technology tune up for a recently launched website. Video Transcription So does it make sense to do a tech tune up on your new website, say it’s only a year old, maybe less than 3 years old. Should you come in and do a […]

Do you know what Skeuomorphism is? Chad fills you in on this design technique and what you need to expect for the future. Video Transcription Over the past few years you may have noticed a certain type of graphical development where the elements are designed to look just like realistic objects. Say if it’s a […]

Today Andy talks about the benefits of including a calculator on your site. Video Transcription Morning, everybody! When you’re thinking about doing content marketing, one piece of great content is a calculator. A calculator is basically a tool that you can put on your website where people can enter figures, choose options and other things […]