SaaS & Tech Video Marketing Articles & Insights

2013 was a big year for us at Insivia. We moved to a new office, gained a few new team members, and did a ton of really great (in our humble opinion) work for our clients. Check out some of our awesome work in our 2013 reel of video services!

Matt discusses 3 things to look at to see if you have a web conversion issue.1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to look […]

Derek shares how can you track your digital campaigns and improve your conversion with the use of A/B testing. With digital becoming the front runner for many strategies� it’s now very simple to track the performance of your campaigns in real time. One way that you can do this is with the use of A/B […]

Matt shares an example of how to merge your digital and traditional marketing tactics. We’re talking about traditional marketing this month, so lets talk about how you can mix digital marketing with traditional marketing in the same campaign. Let’s say you are a car manufacturer and you have a specific vehicle that you are trying […]

Today Andy explains how you can incorporate your content marketing into traditional marketing tactics.   How can you use Content Marketing in Traditional Marketing? Content Marketing is one of the biggest trends right now and you can really benefit from it by incorporating it into your traditional marketing campaigns. When you are sending direct mail […]

Today Derek shares how you can gain a competitive edge with the use of Traditional Marketing. To learn more about how you can best use traditional marketing in your business, make sure you check out our seminar on January, 30 @ 11:30 a.m�or contact us today.

Today Matt shares how you can take an in depth look into your competitor’s PPC campaigns.Video TranscriptionHey guys this month we are talking about pay per click advertising and today I just want to talk about how you can get a competitive advantage. The first one being to make sure you’re doing research. There’s a […]

Today Matt shares three quick tips that can help you improve your pay-per-click campaigns. Video Transcription Hey Guys this month we are talking about Pay-Per-Click advertising and today I want to share 3 quick tips to help your campaigns performance. The first one being use your match type option. A big mistake people make is […]

A Guide to Creating a Great SaaS Sales PresentationThe SaaS industry is one of the fastest-growing markets today. To make sure your SaaS sales presentation stands out, you need to understand how to create an engaging, informative, and convincing message about your product or service. So, we’ve created a comprehensive guide to creating an amazing SaaS […]

Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future. One thing I wanted to talk to you about today, is not specifically a sales tool, but it’s something you can do and integrate into your business […]

The Best Digital Tools for Each Phase of Your SaaS Sales ProcessSales technology is extremely important for your SaaS business. We’ve talked about it before, and we’ll probably talk about it again. But sales processes have multiple steps and phases to them. So, how do you know which is the best digital tool for each […]

Autoresponders, drip campaigns, and your CRM can be vital to have in your company’s sales tools. Derek takes us through each of these tools and how they fit together in your sales process. Autoresponders – what are they? They’re almost exactly what they sound like. They’re automated emails that are sent to a customer after […]

Rick gives us some insights on how to streamline and optimize your online sales funnel to convert leads faster than ever. One of the things thats most important to integrate into your business right away, is marketing automation software. Whether it’s HubSpot, Pardot, Marketo, just to name a few, it’s something that you need to […]

Maintaining an Effective SaaS Sales Team that Generates ResultsBuilding a solid sales team is crucial for the success of any SaaS company. The sales team is responsible for bringing in revenue, acquiring new customers, and retaining existing ones. A structured sales team ensures that the sales process is streamlined, efficient, and effective. This means that […]

Determining a marketing budget for a SaaS or Software company can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem.Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to create […]

Before you can begin putting together an effective marketing plan, it’s important to make sure you have a business plan in place. Today Andy talks about understanding the long term and short term goals and objectives of your business, before you start planning your marketing. One of the things I wanted to talk about today […]

Today, Andy shares with us what a “Blue Ocean” strategy is and how to implement it in your business and marketing strategies. Blue Ocean StrategyA Red Ocean is an ocean where there’s a lot of competition, a lot of people fighting and a lot of blood in the water, which makes it really hard to sell […]

Your a modern SaaS company, so you already know the importance of content.  And for years it has been put on a pedestal as one of the most important aspects of Search Optimization for SaaS companies.The question is, between the growing importance of Core Web Vitals ( speed and usability), social, inbound linking, external linking […]

As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]

Today, Andy talks about two important, and often overlooked elements of audience analysis: pains and motives.

We’re about half way through Audience Analysis month here at Insivia, and today Rick tells us a little bit about how to leverage information you’re getting from your audience.

This month’s topic is Audience Analysis, so Matt took some time out of his day to talk a little about how to track what your competitors are talking about, and using that information to produce better content for your audience. We all know it’s really important to analyze your audience, but it’s also important to […]

Today, Rick shares with us some tips for figuring out what types of content you should be sharing with your customers. Figuring out what your customers like really comes down to sharing all different types of content with your list, and doing continuous follow up, meticulous tracking, checking open rates, and so on to seeing […]

Today Andy explains why Social Media has started to affect search engine rankings. Why does Social Media affect SEO? More and more social media is being taken into consideration when search engines deliver results. But why is this? Google has its own Social Media platform called Google+ and being active on the network has begun […]

Today Andy explains what A/B testing is and how you can benefit from using it. Video Transcription Morning everybody, today I want to talk about A/B testing. So what is A/B testing? It’s the option of going on a certain web page of your site and testing out two different versions so you would have […]

Today Matt shares three ways a business can use video in their marketing strategy. Video Transcription Hey everyone! We are continuing with video and animation and today I want to talk about three ways you could use video to market your business the first one being testimonials. Testimonials are a great way for you to […]

Today Andy explains the importance using quality equipment for your videos. Video Transcription So people often wonder do I need to have a professional set up to create my videos. You know audio recording equipment, a great camera, lights and all these pieces. Well the answer is not necessarily no but it really does help […]