Matt discusses 3 things to look at to see if you have a web conversion issue.

1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to look at how your form is set up, and weather users are finding the information they need. If not done right, your users will never take the next step to contact you.

2. Visit Duration – If visitors arrive to your site and can’t find the information they are looking for, you are going to have a low visit duration. You need to make sure the traffic you are driving is relevant to your product or service.

3. Lack of action – When people don’t fill out forms, don’t call, or contact you your conversion suffers. Your contact form is extremely important to conversions and if it is too lengthy or doesn’t provide the appropriate contact information your users are just going to bounce and go to your competitor.

Join us for our Web Conversion Seminar on Feb 27th or contact us today for more information.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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