Do You Have a Web Conversion Issue?
Matt discusses 3 things to look at to see if you have a web conversion issue.
1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to look at how your form is set up, and weather users are finding the information they need. If not done right, your users will never take the next step to contact you.
2. Visit Duration – If visitors arrive to your site and can’t find the information they are looking for, you are going to have a low visit duration. You need to make sure the traffic you are driving is relevant to your product or service.
3. Lack of action – When people don’t fill out forms, don’t call, or contact you your conversion suffers. Your contact form is extremely important to conversions and if it is too lengthy or doesn’t provide the appropriate contact information your users are just going to bounce and go to your competitor.