Articles

How to Find Relevant Content for Law Firm Marketing & Sales

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It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients. Insivia’s Patrick Zangardi explains some ways your company can achieve success.

Marketing Campaigns You Can Fall in Love With

Article in Agile Marketing

Valentine’s day is a time for love, chocolate, and marketing. No, really. We’ve seen an increase in spend and a growing number of purchases outside of the traditional spousal gifting in recent years. February 14 has grown to be a very important date to marketers. But don’t stifle the brilliance displayed during holiday campaigns to […]

How Your Website is Costing Your Law Firm Money

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Everyone is always looking for the next big sell. Marketing plans are created, meetings held, proposals approved. And yet, your revenue isn’t where you would like it to be. It’s time to take a different approach. So, let’s look at the face of your firm: your website. This is your first impression, digitally speaking.This is […]

Why Your Marketing Choices Are Hurting Your Business: Social Media

Article in Agile Marketing

In today’s digital age, I’m still adamant on reading actual, physical books where I can flip through pages and reread quotes, chapters and entire novels I find intriguing. It wasn’t until recently, though, that my love of reading hard-copies crossed over into my digital marketing world. I quickly realized how many amazing business books were […]

4 SEO Tips for Lawyers

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58 million people in the US looked for an attorney last year 4 4 million of them used internet resources during their search process 75% of people don’t go past the first page of search results How many customers are you delivering to your competitors simply because your firm website is not optimized for search? […]

Insivia 2013 Video Reel

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2013 was a big year for us at Insivia. We moved to a new office, gained a few new team members, and did a ton of really great (in our humble opinion) work for our clients. Check out some of our awesome work in our 2013 reel of video services!

The Never Ending Webpage

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Have you noticed anything different about some of the websites you’ve been visiting lately?

Monitoring What Your Competitors Are Talking About

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This month’s topic is Audience Analysis, so Matt took some time out of his day to talk a little about how to track what your competitors are talking about, and using that information to produce better content for your audience. We all know it’s really important to analyze your audience, but it’s also important to […]

How Do You Know What Your Audience Wants?

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Today, Rick shares with us some tips for figuring out what types of content you should be sharing with your customers. Figuring out what your customers like really comes down to sharing all different types of content with your list, and doing continuous follow up, meticulous tracking, checking open rates, and so on to seeing […]

Why does Social Media affect Search Engine Optimization?

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Today Andy explains why Social Media has started to affect search engine rankings. Why does Social Media affect SEO? More and more social media is being taken into consideration when search engines deliver results. But why is this? Google has its own Social Media platform called Google+ and being active on the network has begun […]

Tips for Getting Started with a New Social Media Network

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Today Patrick shares a few tips to help you get started with a new social media network. 3 Tips to Get Started Getting started with a new social media network is just like starting with any other marketing tactic and you have to take special considerations for each one you tackle. What should you think […]

3 Ways to Boost Your Social Media Strategy

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Today Matt shares three ways you can take your social media marketing to the next level. Review your Social Activity In order to begin making changes, you need to know what the problems are and the areas you need to improve. Gather all the data from previous months and start reviewing them. This is also […]

Social Media is A Channel, Not An Activity

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Today Andy explains why Social Media is A Channel, Not An Activity. Social Media is A Channel, Not An Activity Many times people will ask what the value of social media is and how should it be measured, and one thing to keep in mind is that social media is a channel, not an activity. How […]

Why Should You Use a Social Media Managment System?

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Today Patrick shares how you can benefit from using a social media management system. Overview Social Media Management Tools let you schedule out your posts in bulk so you can have a day, week or even a month of posts scheduled and ready to go. These tools give you the ability to access all of […]

50 BIG Social Media Stats of 2013

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The Social Media industry has shown no signs of slowing down, so we’ve collected 50 eye opening stats about Social Media in 2013!

Quick Design Tips for Social Media

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Today Chad shares a quick tip for when you are designing assets for your social media networks. Video Transcription Hey guys a quick Insivia Insight for you. When you’re designing for social media services, websites, and apps like Twitter, Facebook, or LinkedIn oftentimes these companies use very strict set of guidelines for their services, so […]

3 Social Media Don’ts

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Today Matt shares three things you want to avoid with your social media marketing. Having A One Sided Relationship If you get a response from a follower make sure you respond to them in a timely fashion. One thing that turns followers off is a brand that ignores its fans. Keeping Personal & Business Accounts […]

3 Important Usability Features

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There are many elements that go into making a website usable and it can be easy for one of them to ruin the success of your website.

Why is White Space Important for Usability?

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Today Justin explains why white space is important for your sites usability. Video transcription When designing a website something you always want to keep in mind is white-space and how it’ll affect your site’s usability. Three things usually come to mind. If you want to put emphasis on something whether the headline or button, leave […]

Usability Beyond the Web

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Today Andy explains the affects usability has beyond the web. Video Transcription Hello everybody. Today I just wanted to talk about usability beyond the web. A lot of times when we talk about usability we’re definitely talking about a website, landing pages and these other pieces that people were walking through and how to give […]

Where Should the Most Important Information Be on Your Website?

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Today Chad explains where you should be placing the most important information on your website. Video Transcription Hey everybody. Here’s a quick Insivia insight for you. Now you may be wondering where do I put the most important parts of my website. Well that’s simple put them at the top. You’ll notice on a lot […]

Top 10 Usability Musts

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Check out these 10 Usability features your site needs to have to perform up to standards.