Articles

Why You Should Use Image Optimization

Article

An important part of both your search engine optimization (SEO) and visitor satisfaction is optimizing your images. Images that aren’t optimized can affect your site’s load time, as well as your ranking in search engine results. Optimizing for Load Time It’s no secret that a web page with a lot of images, including gifs, often […]

Creating Content on a Budget

Article in Agile Marketing

I’m sure you’ve heard the news- content marketing is key. Content marketing is the term for using original content to attract people to visit your website or buy your product. If you want to be heard, you have to say goodbye to traditional advertising and say hello to producing content that will draw people to […]

Why a Mobile-Friendly Site Improves Your Rank

Article in Agile Marketing

You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]

Top 10 SEO Mistakes To Avoid

Article in Agile Marketing

With so much to focus on in Search Engine Optimization it is easy to make a mistake. We’ve made a list of the top 10 SEO mistakes you should try to avoid when working on your SEO campaign. 1. Choosing Keywords Without Research In order to effectively optimize the types of keywords in seo for your […]

5 Ways to Get Your Site to Rank Higher

Article

Trying to achieve a good search engine ranking is a challenge, but if you take the time to look into your audience’s behaviors and examine your options, you’ll find that moving up in the ranks is an achievable goal. Here are five ways you can start to move on up! Research You can’t effectively optimize […]

Should You Be Exercising Your SEO Rights?

Article

  Due to the increased amount of consumers turning to the Internet before they make a purchase decision, companies need to give some extra attention to search engine optimization to help drive sales.   Although theoretically all websites should be optimized, it’s more important for some websites than others. But how do you know if […]

7 Free Tools to Improve Your SEO

Article in Agile Marketing

Taking on a Search Engine Optimization (SEO) campaign can be daunting at times, so to help out with your efforts we’ve found 7 free tools that can help get you started. Google Analytics Google Analytics is a free service that allows you to run analytics any website you own. Google Analytics tells you how people […]

4 Things to Consider When Choosing a CMS for Your Law Firm

Article

Choosing a content management system (CMS) for your law firm is a tricky business. A CMS is, to put it simply, the software you use to build a website. One of the most popular, which you have probably heard of, is WordPress. We use WordPress here at Insivia for both our own site and our […]