Today, Andy talks about two important, and often overlooked elements of audience analysis: pains and motives.
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Standing out in a SaaS business can be a formidable challenge. With countless companies vying for attention, differentiation often hinges on more than just superior product features or competitive pricing. […]
🕑 Reading Time: 19 MinutesBuyers don’t walk away because your solution is wrong. They walk away because engaging with you feels mentally expensive. Confusion, friction, and cognitive overload signal risk—and buyers avoid risk long […]
🕑 Reading Time: 4 MinutesSaaS Founder Interview Show
Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.
