Lead Conversion

7 Ways to Make Your CTA Work for You

Article in Conversion Optimization

In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If it’s not, why? Most likely it’s because you aren’t asking a lead to take an action or you aren’t providing the lead with a compelling […]

Simplicity: The Key to Website Conversions

Article in Conversion Optimization

No matter what kind of industry or business you may be in, your website has one goal: To make the customer’s experience seamless so they continue coming back for more. But with today’s growing technology, it’s easy to get caught up in the excitement of it all. It’s tempting to want to add every possible feature, […]

You’re Behind the Curve if You’re Not Using Landing Pages

Article in Conversion Optimization

You might think that paying for ad space on Google is enough to increase your business, but if you aren’t sending those clicks to a relevant and well-thought-out landing page, you are shooting yourself in the foot. Just like having catchy ads are crucial to initially get people’s attention, great landing pages are necessary to […]

Can Your Website Be Converting Better?

Article in Conversion Optimization

One of the biggest foundations of high sales is increasing your company’s conversion rates. After all, companies that have a solid approach to conversion optimization are more likely to double their sales. So why don’t companies spend more time on their conversion optimization? One word: Routine. It’s easy to get caught up in the day-to-day […]

Why Your Website Is the Center of Your Marketing Strategy

Article in Web & eCommerce

In a world that relies mostly on technology – from smartphones to laptops – your website is more important than ever. And, since over 75% of Internet users search for products to buy online, you’ll want to make sure your website has everything it needs. Did we mention that the global number of Internet users […]

How Website Aesthetics Impact Conversion

Article in Conversion Optimization

  Many aspects come into play when it comes to conversions. The first few things that usually pop into people’s minds are elements like content, searchability, and user friendliness. But one area that often gets neglected is the overall aesthetics of your site. When you first visit a website, you’re taking it all in – […]

Google Analytics 101

Article in Conversion Optimization

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!