Lead Conversion

When it comes to converting leads, there are a lot of different factors that companies need to take into consideration. There are also many metrics that you can use to measure the success of your lead conversion strategy.

People are always looking for ways to convert more leads in their business, but sometimes they need a little direction.

See our solutions on Conversion Optimization.

7 Ways to Make Your CTA Work for You

Article in Conversion Optimization

In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If it’s not, why? Most likely it’s because you aren’t asking a lead to take an action or you aren’t providing the lead with a compelling […]

Simplicity: The Key to Website Conversions

Article in Conversion Optimization

No matter what kind of industry or business you may be in, your website has one goal: To make the customer’s experience seamless so they continue coming back for more.But with today’s growing technology, it’s easy to get caught up in the excitement of it all. It’s tempting to want to add every possible feature, […]

You’re Behind the Curve if You’re Not Using Landing Pages

Article in Conversion Optimization

You might think that paying for ad space on Google is enough to increase your business, but if you aren’t sending those clicks to a relevant and well-thought-out landing page, you are shooting yourself in the foot. Just like having catchy ads are crucial to initially get people’s attention, great landing pages are necessary to […]

Can Your Website Be Converting Better?

Article in Conversion Optimization

One of the biggest foundations of high sales is increasing your company’s conversion rates. After all, companies that have a solid approach to conversion optimization are more likely to double their sales. So why don’t companies spend more time on their conversion optimization? One word: Routine. It’s easy to get caught up in the day-to-day […]

Why Your Website Is the Center of Your Marketing Strategy

Article in Web & eCommerce

In a world that relies mostly on technology – from smartphones to laptops – your website is more important than ever. And, since over 75% of Internet users search for products to buy online, you’ll want to make sure your website has everything it needs.Did we mention that the global number of Internet users is […]

How Website Aesthetics Impact Conversion

Article in Conversion Optimization

Many aspects come into play when it comes to conversions. The first few things that usually pop into people’s minds are elements like content, searchability, and user friendliness. But one area that often gets neglected is the overall aesthetics of your site.When you first visit a website, you’re taking it all in – the look […]

Google Analytics 101

Article in Conversion Optimization

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!

What Should You Do Once You Have a Customer? – SAAS Marketing

Article in Agile Marketing

Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come […]

Do You Have a Web Conversion Issue?

Article in Conversion Optimization

Matt discusses 3 things to look at to see if you have a web conversion issue. 1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to […]

Tools for Tracking Your Website Conversion

Article in Conversion Optimization

Today Patrick talks about some tools you can use to help track website performance. Google Analytics – Allows you to see the data behind your website. You can see what actions are taken on the site, what pages are most visited, and what keywords are used to get to your site. This information can help […]

Tips to Boost Conversion on your Site

Article in Videos

Today, Nina talks about some things you can do with your website to help increase your conversion. There are a lot of things you can do to help boost your conversion rate, but for now let’s look at some main things to consider when looking at your site. The first thing you want to do […]

How Landing Pages Can Help Conversion Rates

Article in Conversion Optimization

Derek talks to us today about how landing pages help increase conversion on your website. Among other things, a landing page is essentially a page created to cater to one segment of your audience. Landing pages are usually linked with PPC, social media, or email campaigns. The goal is to make the message you are […]

Top Conversion Metrics You Should Focus On

Article in Conversion Optimization

Andy talks about some of the top metrics you should be looking at to understand how you can get better web conversion. One thing to look at is your bounce rate. A bounce is what happens when a visitor comes to your site and leaves right away. This typically tends to happen on home-pages. If […]

How can A/B Split Testing Help with Conversion?

Article in Conversion Optimization

Derek shares how can you track your digital campaigns and improve your conversion with the use of A/B testing. With digital becoming the front runner for many strategies  it’s now very simple to track the performance of your campaigns in real time. One way that you can do this is with the use of A/B […]

Gaining a Competitive Edge with Traditional Marketing

Article in Videos

Today Derek shares how you can gain a competitive edge with the use of Traditional Marketing. To learn more about how you can best use traditional marketing in your business, make sure you check out our seminar on January, 30 @ 11:30 a.m or contact us today.

What are the Benefits of a Single Page Website?


Today Patrick lets you know why a single page website might be a good solution for you. Video Transcription A single page website is a great opportunity for you to get something out quickly to communicate your new product, your new service offering, or into a new vertical you might be exploring. It’s also a […]

How Can You Increase Conversion on Contact Forms?


Today Andy lets you know what you can do to improve conversion on your forms. Video Transcription So if you are looking to increase conversion on contact forms, which are a key component of any business-to-business site, there are some things you can do. The first one is the easiest. Reduce the number of inputs […]

How Can I Use A Calculator On My Site?


Today Andy talks about the benefits of including a calculator on your site. Video Transcription Morning, everybody! When you’re thinking about doing content marketing, one piece of great content is a calculator. A calculator is basically a tool that you can put on your website where people can enter figures, choose options and other things […]

What Is A Simple Way To Improve Your eCommerce Site?


Chad gives you a simple solution to improve your eCommerce site to help close the sale. Video Transcription One of the biggest conversion losses a company can have with their e-commerce store is simply having a too confusing and too long checkout process. The more steps for a checkout for users, that’s more chance for […]

What Are the Benefits of Having a Survey on Your Site?


Andy talks about using a survey on your site in order to increase conversions and leads. Video Transcription Hey everybody! I just want to talk about another conversion idea for you today. Surveys, a great little tool that can be used to pull results about things that are going on in your industry or changes […]

Is it a Good or Bad Idea to Show Your Employees on Your Site?


Andy talks about displaying your employees on your website, and if you choose to, what you need to make sure to do. Video Transcription One question I get a lot is about whether people should show their employees on their website, whether in images or video or whatever it might be. I’m really a fan […]

Revamping Your PPC Campaign for the Holiday Season


Andy gives you a few tips for revamping you PPC campaign for the Holiday Season! Video Transcription Hey, everyone! The holidays are coming up and you might be ready to revamp your PPC campaigns or pay per click campaigns to get some better results. Some things that you can do are lets add some holiday […]

Using Industry Specific Landing Pages

Article in Videos

Andy talks about the importance of industry specific landing pages and how they can benefit your site. Video Transcription This morning I want to talk about industry specific landing pages. What we like to do is if you focus on certain industry or vertical like healthcare, manufacturing, professional services, that you crate a landing page […]

How Can Design & Technology Help Sales People Close Deals?


Andy talks about the importance of design and technology, and how it can influence your sales. Video Transcription Design and technology are extremely important to your sales process. Design from a standpoint that you want to have a brand that’s consistent across everything you do which breeds confidence in prospects. And then you also want […]

What To Think About When Putting a Call-to-Action on a Website


Colin gives a few tips you should consider when including a call to action on your website. Video Transcription When talking about calls to action it is important to consider what and how many actions to have.  Many sites have too many calls to actions or conversions that can prompt user confusion or inaction. Conversations […]

How can I use Google Analytics to Increase Conversion?


Recently at the e-marketing conference at corporate college in Cleveland, Andy Halko spoke to a group about using Google Analytics and A/B testing for increased website conversion. Check out the slides below from the presentation. Google Analytics for Increased Website Conversion View more presentations from Insivia.