Lead Conversion Insights
7 Ways Legal Professionals Can Find New Clients on LinkedIn
Learn how to leverage your network.
Google Analytics 101
Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!
Take AIM: Why a Strategic Approach to Marketing is Best
The most successful marketing campaigns are executed with a clear vision and goal.
Take AIM: How to Target the Right Audience
Steps needed to establish and reach your target audience.
How to Use Marketing Automation to Sell Your SAAS Product
Derek explains how you can Integrate Marketing Automation
What Should You Do Once You Have a Customer? – SAAS Marketing
Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals. In this insight Patrick explains what you should be doing to make sure your customers get what they need and come […]
Homepages vs. Landing Pages
What’s the difference between the two?
Six Tenets of Relationship Marketing
As seen at Digital Summit Atlanta
Do You Have a Web Conversion Issue?
Matt discusses 3 things to look at to see if you have a web conversion issue. 1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to […]
Web Conversion and the Purchasing Funnel
How Interested Consumers Become Paying Customers