Interactive & Apps

2014 Marketing Trend: Mobile-Friendly Content

Article in Videos

Mobile was a big trend in 2013, and it doesn’t look like it’s going anywhere for 2014, either. Nina shares with us some options for making sure your website content is as accessible on mobile devices as it is on the web. One of the most important things when you’re putting your marketing together is […]

How Important is Good Quality Audio?

Article

Today Rick explains why audio is the most important part of a good video. Video Transcription Today I want to talk to you about the importance of good audio when producing video either from home or for your business. Nothing to me or our team is more important than having good quality audio when producing […]

3 Ways to Use Video to Market Your Business

Article in Videos

Today Matt shares three ways a business can use video in their marketing strategy. Video Transcription Hey everyone! We are continuing with video and animation and today I want to talk about three ways you could use video to market your business the first one being testimonials. Testimonials are a great way for you to […]

Mobile Website or Mobile App?

Article

Today Patrick adds to the debate between Mobile Websites and Mobile Apps. Video Transcription There’s always debate in mobile marketing about if you need a mobile website or if you need a mobile application, whether that’s for Android or for Apple. I kind of think that it’s dependent on the use that your business is […]

Top 10 Features of a Mobile Website

Article

As one of the fastest growing platforms, mobile marketing has become a must have for companies looking to grow. When designing your mobile site there are certain features you need to keep in mind to have the most success. We’ve put together the top 10 features of a mobile website you’ll need to include on […]

What Are the Advantages of Mobile Marketing?

Article in Videos

Today Rick shares the advantages of Mobile Marketing and how your company can benefit. Video Transcription Hey everyone it’s mobile marketing month here at Insivia and I just want to take a few minutes to talk to you about the advantages of mobile marketing. The first thing that I want to touch on is the […]

How to use QR codes for B2B Companies

Article in Videos

Today Andy shares a few ways B2B companies can use QR codes for mobile marketing. Video Transcription Hello everybody! I want to talk a little bit about QR codes for B2B companies and one use you might not think of is using QR codes for standard tasks that your clients might take or might do […]

How Should You Capture Phone Numbers for SMS Marketing?

Article in Videos

Today Rick lets you know how you should capture mobile phone numbers for SMS marketing. Video Transcription It’s mobile marketing month here at Insivia and one of the questions we always get from out clients is whether or not our clients should be capturing mobile phone numbers from their customers to use in future forms […]

Why is Mobile Important to a Company’s Success?

Article

We’ve been talking about mobile all month and we’re continuing to focus on the importance of mobile marketing for companies. Smartphone and tablet usage is rising and continues to shake up the way businesses operate. With many companies’ audience’s turning to their mobile devices to find information and shop, it has become a necessity to […]

Do You Need a Mobile Strategy?

Article in Videos

Do you need a Mobile Strategy? Today Patrick explains what you need to do to make sure your mobile marketing is a success. Video Transcription A common question that we receive is should I have a mobile strategy and the short answer is yes and the slightly longer answer though is it should be a […]

Top 10 Mobile Marketing Mistakes

Article

Along with a Mobile Marketing Strategy come Mobile Marketing mistakes that you need to avoid to ensure the success of your campaign. Here is the list of 10 mistakes you’ll need to steer clear of. 1. Sending the wrong message One thing you want to try to avoid is sending a message that won’t work […]

Should You Design for Mobile or Responsive?

Article in Videos

Today Chad explains the difference between Mobile and Responsive. Video Transcription There’s a big debate going on in the design community right now over whether you should make a responsive design that would scaled down to fit a mobile platform or just design a designated mobile platform itself. A lot of people that are on […]

How Does Mobile Fit Into Your Marketing Strategy?

Article in Videos

Today Andy lets you know how you can work mobile into your marketing strategy. Video Transcription Business-to-business companies often ask how mobile fits into their marketing strategy. Many times we hear business-to-business companies saying that people aren’t coming to the site of mobile phones to learn about their services of do business with them. That […]

What is Mobile Marketing?

Article in Videos

Today Matt explains Mobile Marketing and why it has become essential for every business. Video Transcription Hey everybody it’s month number two of our Insivia Seminar Series and this month we’re going to talk about mobile marketing. So before we get to in-depth with it I want to start at the basics for everyone that’s […]

What Is Geofencing and How Can It Be Used By Marketers?

Article

Today Andy explains Geofencing and how marketers can use it to promote their brand’s products and services. Below is an example of a Geofencing campaign by Starbucks. Video Transcription If you haven’t heard of Geofencing, it’s an approach where you create a virtual fence around a specific geographic area that when people go in it […]

5 Ways to Improve Your Social Media Marketing for 2013

Article

2013 has now begun, but that doesn’t mean it’s to late to improve last year’s strategy and make sure your marketing is on track to deliver results. There are a few things you need to do in order to begin planning and adjusting your strategy. Below is a list of important steps to take to […]

Considering a Mobile App? Native App vs. HTML5 App

Article

If you are looking to develop a mobile app you need to decide whether it should be a Native app or an HTML5 app. Andy explains the difference and lets you know which one you need for your app. Video Transcription If you’re looking to create a mobile app, something’s to consider is whether you […]

Tracking the Popularity of Links You Share on Twitter

Article

Recently, insivia has been ramping up the use of its twitter account to help promote our new blog, our expertise and many of our other special announcements. One thing that was important to us was to quickly be able to gauge the popularity and value of providing links to blog posts or other resources. Fortunately, […]