SaaS Retention Articles, Tools, Podcasts & More
Marketing to the Right Customers Reduces Churn
Defining your target market is one of the most crucial tasks in marketing.This step is the foundation of an effective marketing strategy. From the way you develop your product names to your marketing channels, your target consumer should always be in mind.Target marketing is all about identifying and understanding your niche so that you can
Customer Loyalty Tactics for Software and SaaS Companies
It takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention.Therefore, customer loyalty is crucial to the success of the business. Software and SaaS businesses need their customers to find satisfaction in both their software and services.If your company can provide exceptional customer service in
8 Software Churn Prevention Tips
Like most SaaS managers, you are committed to running and growing your business. To achieve this goal, you need to ensure that you are meeting the needs of the consumer and mitigating churn.Customer acquisition is expensive. Some companies spend anywhere between 5-25 times more to acquire customers than to maintain the existing ones. Reducing churn
How Support Teams Can Reduce SaaS Churn Rates
For a SaaS company to survive in this industry, it needs to rely on steady customer acquisition and healthy customer retention strategies.By now, you must have realized that the cost of acquiring a new customer is higher than that of retaining an existing customer. Therefore, your most cost-effective option is holding onto your existing customers.Retention
7 SaaS Retention Strategies for Scalable Growth
Do you remember the old computer game SkiFree? The concept was to ski down a hill while avoiding rocks, tree stumps, and trees. Inevitably, you would end up being caught by a terrifying yeti.I remember spending a lot of hours trying to outrun the ravenous beast only to fail every time. But every time I
Cohort Analysis Interpretation and Usage for SaaS Retention
A cohort is a subset of customers/users grouped by common characteristics. In the business analytics context, cohorts are segmented by acquisition dates.
10 Must-Know Terms in SaaS Retention
Software as a Service (SaaS) is not a simple subject. Like any other industry, the world of SaaS has developed its jargon over the years.It is the responsibility of any product manager, founder, CEO, etc. to familiarize themselves with the latest technical and business terminologies of the industry.Understanding these technical terms and metrics is key
Experience Mapping A SaaS Software For Users
One key to SaaS Retention is to create a great experience that increases the physical and emotional expectations of our users.
How to Deliver Great Customer Service as a SaaS Product
Customer support offers SaaS companies an incredible opportunity to improve their products and build professional relationships with their clientele. Here is how you can offer some of the best customer services to your clients and keep them happy.
Data Tracking and Analytics for SaaS Retention
If you are a small business looking to make an impact on the current industry, here are some of the benefits that come with using data tracking and analytics in software products.
How to Create a Software Roadmap
See our full series on SaaS Retention.Creating great software is no easy task. It takes a lot of time, effort, and funds to develop effective software, something that most companies can’t afford. Therefore, MVPs have become so popular among software development companies, as these versions can bring in the initial funds needed to continue the
Making Your SaaS Product and Features Sticky So Users Won't Leave
Explore our entire show on SaaS Retention.Most startups tend to focus most of their energy on acquiring new users for their product or service. During this phase, you tend to hear terms like growth velocity, viral marketing, and growth hacking in most meetings as their major objectives.And although these teams are doing nothing wrong planning
Making the SaaS Onboarding Experience Awesome
See our full SaaS Retention Video Series.Learning something new from scratch isn’t always easy.It can often be demotivating if you struggle to quickly get up to speed and get value from a new software solution.The key to success for a SaaS company is retaining users to get the most value out of acquisition costs and
What is Churn and Why is Retention Important?
Watch all episodes of our SaaS Retention Show.The rate at which customers cancel their subscriptions to service is SaaS churn. Every subscription company refers to churn as their enemy. It is the probability of which customers withdraw their recurring subscriptions with your SaaS company. We regard SaaS churn as a key metric through which companies
101 Marketing Ideas for Technology Companies
Explore 101 amazing ideas to drive leads for your technology company. Pin your favorites and share them.
13 Strategies to Boost SaaS User Retention and Renewals
Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.