User Retention Articles & Insights

A cohort is a subset of customers/users grouped by common characteristics. In the business analytics context, cohorts are segmented by acquisition dates.

Software as a Service (SaaS) is not a simple subject. Like any other industry, the world of SaaS has developed its jargon over the years. It is the responsibility of […]

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

In the context of business operations, having an easy-to-use website or application is more than just a convenience—it’s a key factor in the financial success of your company. Usability is […]

In today’s digital age, “usability” is a concept that has been deeply associated with the web, particularly in the context of website and digital platform designs. Many understand it as […]

Video has become a powerful tool in the digital landscape, transforming how we consume content, learn new skills, and interact with brands. For SaaS applications, integrating video is more than […]

Effective timing in update announcements is pivotal for SaaS companies striving to enhance user engagement and satisfaction. The cadence of these updates plays a critical role in how users perceive […]

Gamification, at its core, is the application of game-design elements and principles in non-game contexts to boost user engagement, satisfaction, and loyalty. By integrating elements such as points, badges, leaderboards, […]

Low usage rates can be a significant barrier to the success of enterprise software. To effectively address this issue, it’s crucial to understand why users might be disengaged or not […]

In tech consulting and enterprise software, the competition is fierce and ever-evolving. For companies operating in this space, building and nurturing strong relationships with existing customers is not just beneficial—it’s […]