More than 1/2 of SAAS companies increased their spending on customer retention last year

SaaS + Software
Statistic in Growth Strategy

Statistic Info

Annual trends suggest that metrics such as customer retention cost, customer health, and customer lifetime value are the next big metrics respondents plan to track. Which Metrics Do You Plan To Track? Customer acquisition cost Conversion rates (free to paying) # of new trial or free signups Website unique visitors Customer retention cost Customer health Customer Lifetime Value (CLV) Net Promoter Score (NPS)


More SaaS + Software Stats

Improve Your Pricing Schedule And Turn More Profit

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

Cloud application services (SaaS) to reach $126 billions by the end of 2021

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

How To Make Pricing A Constant Process In Your Organization

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

More Growth Strategy Stats

Companies with longer contracts (2+ years) reported the lowest annual unit churn

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

At Facebook, 15 percent of tech roles are staffed by women

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017

Women in western countries use the internet 17 percent more than their male counterparts

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%

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