Statistic Info

Annual trends suggest that metrics such as customer retention cost, customer health, and customer lifetime value are the next big metrics respondents plan to track. Which Metrics Do You Plan To Track? Customer acquisition cost Conversion rates (free to paying) # of new trial or free signups Website unique visitors Customer retention cost Customer health Customer Lifetime Value (CLV) Net Promoter Score (NPS)

Totango

More SaaS + Software Stats

Software and online services are in a period of dizzying growth

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

80% of venture capital investments take place in the enterprise

SaaS IPOs have more than doubled over the last 12 years

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

More Growth Strategy Stats

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

In 2017, the world invested around 3.4 billion U.S. dollars in small hydropower technologies, down from 3.9 billion U.S. dollars in 2016.

In 2017, Foxconn Technology Group achieved revenue of 158.15 billion U.S. dollars.

Three uses for the SaaS Guidelines

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business

In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide