Statistic Info

Annual trends suggest that metrics such as customer retention cost, customer health, and customer lifetime value are the next big metrics respondents plan to track. Which Metrics Do You Plan To Track? Customer acquisition cost Conversion rates (free to paying) # of new trial or free signups Website unique visitors Customer retention cost Customer health Customer Lifetime Value (CLV) Net Promoter Score (NPS)

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More SaaS + Software Stats

It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

The median annual unit churn for SAAS companies was 10% in 2016

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

Is your SaaS business viable?

More Growth Strategy Stats

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

Google only has a 30 percent female workforce

Negative Churn and Expansion Revenue

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution