More than 1/2 of SAAS companies increased their spending on customer retention last year

Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.

Discover the top 20 customer experience books that help you create memorable journeys, improve retention, and build a buyer-first business.

Discover the top 20 strategic business planning books for entrepreneurs, marketers, and executives. Build smarter strategies, drive growth, and outthink the competition with these must-read titles.

Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn the difference between buyer-centric and customer-centric strategies—and why knowing when to use each can improve your marketing, sales, and retention.