More than 1/2 of SAAS companies increased their spending on customer retention last year

Statistic Info

Annual trends suggest that metrics such as customer retention cost, customer health, and customer lifetime value are the next big metrics respondents plan to track. Which Metrics Do You Plan To Track? Customer acquisition cost Conversion rates (free to paying) # of new trial or free signups Website unique visitors Customer retention cost Customer health Customer Lifetime Value (CLV) Net Promoter Score (NPS)

More Growth Strategy Stats

Companies with longer contracts (2+ years) reported the lowest annual unit churn

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

At Facebook, 15 percent of tech roles are staffed by women

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017

Women in western countries use the internet 17 percent more than their male counterparts

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%