"Insivia was an extraordinary partner to work with and knocked our site out of the ballpark."
Thanks Sandie! She's the Marketing Manager over at Tech Elevator and we were attached at the hip throughout this website redesign.
It's hard to know where to start because the story of this site design is so multi-faceted - like a lot of facets to what we did for them. We know YOU don't have a short attention span, but if you did...
TLDR ( too long, didn't read )
- A super sophisticated, modern design that centered around real people.
- An enterprise WordPress implementation that is structured like a headless CMS, but leveraging the ease of the most popular CMS in the history of the world.
- Customized integrations with their CRM.
- Really neat-o interactive features for finding courses and viewing valuable info.
- Flexible, easy-to-manage HTML-built graphics with subtle animations.
- An SEO-first strategy for scalable page creation and smart cross-linking.
- A super happy client that that likes us almost as much as Taco Tuesdays - cause everyone loves tacos.
"I was an agency president, so choosing an agency to build a website is something I know inside and out. We chose insivia."
CHRIS CAPUTO, VP OF MARKETING
( Yes, thats Ryan Reynolds. Chris is a spitting image of him. )
It wouldn't be a case study without a challenge, right?
Tech Elevator is growing by leaps and bounds, but was still on a Squarespace - yes we said Squarespace - website from the early days.
You can imagine all the issues they were having especially when in growth mode and expanding nationwide. Their multi-person marketing team was handcuffed. Their big ideas and aspirations stuck in a square -- space. Get it?
Squarespace gave limited ability to create a sophisticated design or acheive solid SEO.
They needed like 7 form tools to do all they wanted, but few integrated and most were missing needed features.
They wanted their team to be able to build new pages at scale for SEO and a strong PPC game.
The site just looked dated and who wants to look dated?
They wanted, no needed, an awesome, scalable, conversion-focused website.
If you haven't figured it out, they chose us.
"For months my team and I have struggled to find just the right solution for our perpetually complex branding problem. Insivia then came in and helped us to bring structure that is flexible enough to play around with, yet is solid enough to become a foundation for our group of brands."
Diera Hartono | VP of Merchant Marketing | GoJek
Alright, we'll tell you what magic made this site magical.
We put the soul in solution with this site redesign.
Our approach to this site really is like and onion, layer upon layer of smart decisions to help Tech Elevator do big things for years to come.
"Our churn has moved from 15% down to 10%, which is the lowest it has ever been. For us, that’s a savings of about $35,000 per month. Definitely work with Insivia ... because when we’ve made changes based on their recommendations, it has paid off."
DAVID LECKO, DEALMACHINE
Like a phoenix rising, the site soared majestically like a website with wings burning brighter than ten, maybe eleven, suns.
It's all about the results right?
Well, first off cause we think it's pretty awesome. The site doubled ( thats twice as much ) in number of phrases in the top 100 search results of Google in less than 30 days.
Three weeks ( thats 21 days ) after launch they hit the highest number of bottom of funnel conversions ever.
The team at Tech Elevator lifted Sandie, their Marketing Manager, in the air and cheered with pure unadulterated joy; and every day she receives a slow clap from her coworkers.
Ok, we're not sure this one is 100% accurate, but it just feels right, doesn't it?
On a scale from one to ten. Ten being the only option. How much did this case study influence you to contact us about redesigning you site?
We'll make this easy...