Every organization is looking to grow top-line revenue and build a system to generate leads for sales teams. In our intial consulting we determined that a first step was to develop a strong market position and a targeted plan for lead generation.
Our engagement so far has helped Roundtable redfine their market position and offerings, redesign their identity and website, as well as plan and execute a targeted marketing strategy.
Our goal was to help define market focus, value propositions, brand voice, and key messaging to drive a new marketing strategy.
Typical to most strategic engagements, we were able to provide unique insight across the organization to lead conversations around their long-term and short-term business strategy to eventually completely redefine their offerings and go-to-market strategy.
Combining the design expertise, our brand strategy, and Insivia's formal identity evaluation process we were able to choose a new logo and identity package that was modern and fit the direction of the business.
The site is focused on supporting our marketing engagement and being built to drive search optimization. Built on WordPress, the site is easy to manage for the Roundtable team yet optimized across the board.
Three campaigns focused on a target industry, a target department, and a customer pain. Narrow yet highly specific we created tactics to drive awareness, engagement, conversion, and nurturing.
Our marketing execution is focused on accountability, transparency, and evidence. We meet regularly, have a clear calendar, collaborate through a project portal and constantly review metrics. This allows us to quickly execute landing pages, ads, search optimization, and other tactics alongside Roundtable's team.
Roundtable was on a downward trend with their old website in early 2018 and with the launch of a new site and ongoing SEO guidance we were able to see 645% increase in visibility in the matter of 12 months