Market Research

Audience and competitor research uncovers concrete strategic insights and opportunities. See our thoughts and insights on Market Research.

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

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The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

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Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

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SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

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Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

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Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

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Assessing Your Brand, Website & Marketing

Article in Market Research

Slides from our seminar on how to properly assess your business in order to lay out the strategy to achieve your marketing goals.

How To Assess Your Brand, Website, Marketing & Competitors

Article in Growth Strategy

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

Driving ROI from Analytics

Article in Agile Marketing

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and […]