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Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and […]

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The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

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