Market Research Articles & Insights

We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.

🕑 Reading Time: 13 Minutes

Our AI-Powered Tool To Rewrite For Readability

We built CopyFlow.AI for you to rewrite your website copy for scannability and readability using AI and our trained models.

F-Pattern Rewriter

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

🕑 Reading Time: 27 Minutes

Having a wealth of data at your fingertips is never a bad thing, but it’s a good idea to be cautious when interpreting it. Sometimes the data can actually be […]

🕑 Reading Time: 3 Minutes

SaaS Founder Interview Show

Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.

The SaaS Founder Show

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant […]

🕑 Reading Time: 4 Minutes

Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with […]

🕑 Reading Time: 3 Minutes

Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get […]

🕑 Reading Time: 1 Minutes

Driving ROI from Google Anlytics from Insivia The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.

🕑 Reading Time: 1 Minutes

SaaS Brand Strategy Show

10 episodes exploring audience prioritization, market differentiation, positioning, voice and more.

Growth Strategy Show

We’ve all played the telephone game.

🕑 Reading Time: 11 Minutes

If you try to target everyone you end up not reaching anyone.

🕑 Reading Time: 7 Minutes

SaaS Website Conversion Show

We're talking all about how to increase website results through conversion tactics.

SaaS Website Design Show

Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future. One thing […]

🕑 Reading Time: 2 Minutes