Conversion Optimization

Every marketing or website interaction is an opportunity to win or lose customers and only testing delivers guaranteed improvements. Learn how to optimize your site.

Website Aesthetics Impacting Conversion

Article in Conversion Optimization

In this Insivia Insight, Andy talks about the role of aesthetics in website conversion. There are a lot of things that go into choosing the aesthetics of a website. The most obvious is the visual appeal, but that’s really just surface level. Design elements can communicate a lot about your brand, so it’s important that […]

Maximize Website Conversions: Keep It Simple

Article in Conversion Optimization

  In this Insivia Insight, we talk about how important it is to keep things simple when optimizing for conversion. Designing a website or planning a marketing campaign can be exciting, but it’s easy to get carried away with enthusiasm. Innovative approaches and ideas are great, but it’s wise to exercise restraint. When we take on a new web design […]

Hard vs Soft Conversions

Article in Conversion Optimization

In this Insivia Insight, Justine differentiates between the two types of conversions: hard conversions and soft conversions. It’s not wise to hyperfocus on one and ignore the other, yet this is still a pretty common practice. First, let’s define the two. Hard Conversions Hard conversions are the more “traditional” types of conversions. These can be phone […]

Use Video to Earn Client Trust

Article in Conversion Optimization

You’ve likely heard the expression “Putting a face to the name.” There’s a reason why this applies to so many different situations in life – people, no matter who they are, trust someone they can connect with. And one of the best ways to connect with your customers – or potential customers – is through […]

Usability and User Experience

Article in Conversion Optimization

As the world becomes more connected through the Internet, usability and user experience design are becoming increasingly important for conversion optimization. Are you interested in learning more about this topic, or would you like to book a speaker? Contact us today. 

Google Analytics 101

Article in Conversion Optimization

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!

#Ten2Win: Manufacturing Search Engine Optimization Strategy

Article in Conversion Optimization

Manufacturing Search Engine Optimization Highlights The Client in Need An experienced manufacturing company that’s been around for over 60 years has hired a new CEO. He is looking to revamp the company’s digital presence to help drive leads to the sales team. The Issues at Hand The Website is currently lacking SEO as well as […]