Every marketing or website interaction is an opportunity to win or lose customers and only testing delivers guaranteed improvements. Learn how to optimize your site.
Matt discusses 3 things to look at to see if you have a web conversion issue. 1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to […]
How Interested Consumers Become Paying Customers
Today Patrick talks about some tools you can use to help track website performance. Google Analytics – Allows you to see the data behind your website. You can see what actions are taken on the site, what pages are most visited, and what keywords are used to get to your site. This information can help […]
Derek talks to us today about how landing pages help increase conversion on your website. Among other things, a landing page is essentially a page created to cater to one segment of your audience. Landing pages are usually linked with PPC, social media, or email campaigns. The goal is to make the message you are […]
Andy talks about some of the top metrics you should be looking at to understand how you can get better web conversion. One thing to look at is your bounce rate. A bounce is what happens when a visitor comes to your site and leaves right away. This typically tends to happen on home-pages. If […]
Derek shares how can you track your digital campaigns and improve your conversion with the use of A/B testing. With digital becoming the front runner for many strategies it’s now very simple to track the performance of your campaigns in real time. One way that you can do this is with the use of A/B […]
Today Nina talks about how you should be tracking your direct mail campaigns in order to get the most out of your marketing dollar. Still unsure if you’re using the correct tactics? Let us help!
