Conversion Optimization

Every marketing or website interaction is an opportunity to win or lose customers and only testing delivers guaranteed improvements. Learn how to optimize your site.

Do You Have a Web Conversion Issue?

Article in Conversion Optimization

Matt discusses 3 things to look at to see if you have a web conversion issue. 1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to […]

Tools for Tracking Your Website Conversion

Article in Conversion Optimization

Today Patrick talks about some tools you can use to help track website performance. Google Analytics – Allows you to see the data behind your website. You can see what actions are taken on the site, what pages are most visited, and what keywords are used to get to your site. This information can help […]

How Landing Pages Can Help Conversion Rates

Article in Conversion Optimization

Derek talks to us today about how landing pages help increase conversion on your website. Among other things, a landing page is essentially a page created to cater to one segment of your audience. Landing pages are usually linked with PPC, social media, or email campaigns. The goal is to make the message you are […]

Top Conversion Metrics You Should Focus On

Article in Conversion Optimization

Andy talks about some of the top metrics you should be looking at to understand how you can get better web conversion. One thing to look at is your bounce rate. A bounce is what happens when a visitor comes to your site and leaves right away. This typically tends to happen on home-pages. If […]

How can A/B Split Testing Help with Conversion?

Article in Conversion Optimization

Derek shares how can you track your digital campaigns and improve your conversion with the use of A/B testing. With digital becoming the front runner for many strategies  it’s now very simple to track the performance of your campaigns in real time. One way that you can do this is with the use of A/B […]