What is an SEO Audit?

MarketingSEO🕑 Reading Time: 3 Minutes

There are a lot of things that go into have an accessible, successful website. An SEO Audit will look at the factors that affect how many visitors your site gets, and will help you determine if that number is as high as it should be.

What is SEO?

SEO, or Search Engine Optimization, is how you adjust, index, and organize your content to attract more visitors to your site from search engines like Google, Bing, and Yahoo!.

If you offer a service or are using your website to sell something, you want to be using SEO. Without it, you won’t reach the number of people you should be, and you won’t have as much traffic to your site as you could. There are a plethora of opportunities to optimize your site, from individual pages to images. A great place to start learning about SEO in this beginner’s guide by Moz.

Before you worry about an SEO Audit, you want to make sure you’ve completed the basics of SEO for your site. This will make it easier to understand the information you get from the audit.

What’s an SEO Audit?

An SEO audit is an evaluation of your website’s accessibility and ranking success. An SEO audit will include an an analysis of your site as it currently is, as well as recommendations for how to improve it and increase your ranking.

After an SEO audit, you will have a list of recommendations for ways to improve your website. This recommendations might include big things, such as suggested keywords, images that should be tagged, a list of broken links, and the length of your content. It will also include some of the smaller details, such as whether every title tag is between 50-70 characters, and if the URLs have customized slugs (ex: www.insivia.com/3453jkfi4 is bad, but www.insivia.com/what-is-an-seo-audit is great).

How to Audit Your Site

If you’re looking to audit your site, you have three options

If you decide to hire a professional, we offer SEO Audit services and can help you reach your visitation goals! Take a look at our services today.