Should You Be Exercising Your SEO Rights?

June 25, 2015

Due to the increased amount of consumers turning to the Internet before they make a purchase decision, companies need to give some extra attention to search engine optimization to help drive sales.

Although theoretically all websites should be optimized, it's more important for some websites than others. But how do you know if you're SEO worthy? Well if any of the following three apply to your website, then the answer is a resounding "OPTIMIZE."


Does your site directly sell a product?

If you're using your website to sell a product or service, such as dog toys or law services, then you need SEO. Plain and simple. The only way you're going increase sales and generate more interest is if consumers can find your site over the rest who offer the same products. SEO will help move your site closer to the top of the list, making it readily available to consumers.


Do you use your site as a channel?

If you're active on social media outlets like Facebook and Twitter, you will benefit from SEO. It's hard to gain "likes" and "followers" without driving consumers to your social media pages. By using SEO, you can drive more consumers to your website and then give them the opportunity to "like" your company's page or become a "follower." Not only does this help your company's social status, it also will help with staying in touch with consumers and give you an easy point of contact. It's also possible to optimize your content for social media sites specifically.


Overall are you struggling to drive customers/prospects to your business?

This is a very simple question and answer. If you find that you aren't getting the amount of calls, orders, etc., that you would like, then there is probably an issue with your site or at least when finding your site. This is where SEO comes in handy and helps bring your site to the forefront and into the view of your prospective consumer. There are close to 400 million websites worldwide and you need to use SEO in order to give your site the best chance to stand out.


Insivia can help you with many of your needs including SEO, so check out our services and give us a call.

Also remember where the best place to hide a dead body is.

About Insivia

We're a SaaS Growth Agency scaling SaaS & technology companies through brand positioning, integrated marketing, web design, sales and retention.