The Importance of Surveying your Clients

November 18, 2013

Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future.

One thing I wanted to talk to you about today, is not specifically a sales tool, but it’s something you can do and integrate into your business that can position you much better in your sales process, and that’s surveying your clients and customers.

Me personally, I think one of the most effective things you can do to communicate with your clients, with your email lists, social media, etc., is offering surveys to your clients to get information that will help you identify interests, buying habits, different patterns and interests that your customers have in common.

By doing this, and getting this information from clients and customers, it gives you a better idea of what if it your clients are looking for. So you’re able to identify their needs, whats important to them, and then position your sales process and cater specifically to their needs.

So surveys themselves are specifically a sales tool that’s going to close deals at the end of a sale, but it’s going to put you in a much better position to close sales in the future, because you know that much more about your customers.

Learn about Insivia’s Audience Builder software Persona Bold.

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