As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience.

It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. I think many times in business we sit back and try to think about large marketing campaigns, how we can promote our company, very unique and clever ways of how we can get our message out there. At the same time, you sometimes forget about how important it is to take the time to analyze the customers that you’re trying to get this information out to.

Audience analysis really is the foundation for any marketing campaign, or really anything you do in your business. Spending time thinking about campaigns and thinking out how they relate to you as a business, but NOT spending the time thinking about whats important to your audience – well, you’re just kind of shooting yourself in the foot. You’re really not setting the foundation for that campaign to be successful in the long run.

So the next time, or before you think about your next marketing campaign, or ways you can do some creative lead generation in your business, take some time and think about who you’re targeting or how you’re trying to get them to convert, lay that foundation and you’ll be setup for a much more successful campaign in the future.

Related: Segmentation, Targeting, and Positioning to your audience

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.

Details + Registration