Why Your Property’s Brand Needs Authentic Imagery

Article in Professional Services

“I know it when I see it,” a Supreme Court Justice famously said in the 1964 court case involving the threshold for obscenity. The same can be said of stock photography: it can be hard to define, but you know it when you see it. It usually includes elements like cheesy imagery, bad graphics, unnatural […]

Is a Custom Shoot Worth it?


Why should you hire a photographer vs. using stock? Have you ever spent a day searching iStockphoto or Getty Images to find the perfect pictures to display on your website and advertising campaign? What if days later, a direct competitor has the same amazing image in their ad? The image is no longer specific to […]