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Our approach is built around deep audience understanding.

We operate from the buyer’s perspective to influence every day decisions.

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Our consulting helps B2B brands win more buyers in every interaction.

We build the strategic foundation marketing & sales rely on to earn trust and drive action.

Buyer Research & Intelligence Brand Strategy & Positioning Marketing & Sales Messaging Frameworks

Our platform brings brands closer to their buyers.

We use BuyerTwin AI to simulate buyers and pressure-test strategy before launch.

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Visibility & Demand Generation

We help B2B brands get found where ideal customers are and intent actually forms.

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We reduce hesitation, increase belief, and drive action across digital experiences.

Website Design Digital Experiences Interactive Graphics & Media Validation Builder: Conversion Program

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We help sales teams close with conviction and product teams retain with clarity.

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We deliver high-impact sessions for executive, marketing, and sales teams navigating AI-driven change.

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We train marketing teams to apply AI with confidence—grounded in buyer psychology, not tools alone.

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We equip sales teams to use AI to build trust, navigate modern buying behavior, and close with conviction.

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We help audiences rethink how AI is reshaping buyers, markets, and go-to-market strategy.

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Founded In 2002

We build growth strategies and deliver impactful solutons grounded in real buyer decision-making.

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Built for Modern B2B Teams

We work with B2B teams navigating complex buying decisions with diverse stakeholders.

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Expertise In Buyer-Driven Markets

We specialize in markets where reducing risk and building buyer trust matter most.

EdTech HealthTech PropTech LegalTech FinTech HRTech MarTech AI

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Speaking

The SaaS Founder Show

Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.
  • A New Generation of B2B MarTech for Video and Podcasting

    A New Generation of B2B MarTech for Video and Podcasting

    Tony Zayas talks with Lindsay Tjepkema about Podcasting, dedication to bring an idea to life, building a B2B MarTech, and having the right combination of skills, resources, and strategies to grow.

  • Influencer and Affiliate Marketing in the SaaS Space

    Influencer and Affiliate Marketing in the SaaS Space

  • Unlocking Profitability: Mastering Tiered Pricing in PropTech

    Unlocking Profitability: Mastering Tiered Pricing in PropTech

  • Inspiring SaaS Founder Gives Her Take on Start-Up Must Do’s

    Inspiring SaaS Founder Gives Her Take on Start-Up Must Do’s

  • Mastering Small Business Challenges: From Targeted Marketing to Effective Funding Solutions

    Mastering Small Business Challenges: From Targeted Marketing to Effective Funding Solutions

  • Five Takeaways From the Importance of HRTech

    Five Takeaways From the Importance of HRTech

  • Unlocking SaaS Growth: Master Customer Retention with Effective Onboarding

    Unlocking SaaS Growth: Master Customer Retention with Effective Onboarding

  • Curating their Perfect SaaS Product with the Perfect Team

    Curating their Perfect SaaS Product with the Perfect Team

  • Find Significant Pain Points or Gaps To Build A SaaS

    Find Significant Pain Points or Gaps To Build A SaaS

  • MarTech SaaS To Create Video Content to Drive Conversions

    MarTech SaaS To Create Video Content to Drive Conversions

  • The Overlooked Growth Lever in SaaS: Cross-Company Integration

    The Overlooked Growth Lever in SaaS: Cross-Company Integration

  • Why Tokenization Could Rewrite the Rules for Raising Capital in Tech

    Why Tokenization Could Rewrite the Rules for Raising Capital in Tech

  • From Pain Point to Platform: How Solving One Problem Sparked a Global SaaS Company

    From Pain Point to Platform: How Solving One Problem Sparked a Global SaaS Company

  • From One-Off Fixes to Scalable SaaS: How Consumer Fusion Built a Defensible Niche in a Crowded Market

    From One-Off Fixes to Scalable SaaS: How Consumer Fusion Built a Defensible Niche in a Crowded Market

  • Validate Before You Innovate: Market Insights for Successful Product Development

    Validate Before You Innovate: Market Insights for Successful Product Development

  • Unlocking Startup Success by Understanding Customer Pain Points

    Unlocking Startup Success by Understanding Customer Pain Points

  • Building Trust in Tech: How Whistleblower Security Turns Compliance Into a Competitive Advantage

    Building Trust in Tech: How Whistleblower Security Turns Compliance Into a Competitive Advantage

  • Disrupting Payments With Purpose: How Park Place Payments Built a Buyer-Centric Sales Force

    Disrupting Payments With Purpose: How Park Place Payments Built a Buyer-Centric Sales Force

  • How Transformify Grew 10x Without a Marketing Budget — and What SaaS Founders Can Learn

    How Transformify Grew 10x Without a Marketing Budget — and What SaaS Founders Can Learn

  • From Lawn Mowers to Tech Marketplaces: How GreenPal Grew to $30M Without Outside Funding

    From Lawn Mowers to Tech Marketplaces: How GreenPal Grew to $30M Without Outside Funding

  • The Integration Advantage: How Integry Helps SaaS Companies Win on User Experience

    The Integration Advantage: How Integry Helps SaaS Companies Win on User Experience

  • Product-Market Fit Comes From Listening, Not Guessing

    Product-Market Fit Comes From Listening, Not Guessing

  • Scaling Human Transformation: How David Henzel Built Upcoach Into a Platform for Coaches and Teams

    Scaling Human Transformation: How David Henzel Built Upcoach Into a Platform for Coaches and Teams

  • From Content Chaos to Content Confidence: How MarketMuse is Changing the Way SaaS Companies Win Organic Growth

    From Content Chaos to Content Confidence: How MarketMuse is Changing the Way SaaS Companies Win Organic Growth

  • Turning Background Music into Buyer Influence: How Vibenomics Built a Scalable AdTech Network in Retail

    Turning Background Music into Buyer Influence: How Vibenomics Built a Scalable AdTech Network in Retail

  • From Stadiums to Living Rooms: How HomeZada is Productizing Home Management for the Digital Age

    From Stadiums to Living Rooms: How HomeZada is Productizing Home Management for the Digital Age

  • Digital Transformation for the Risk-Averse: How Sparkrock Built SaaS That Serves Nonprofits Without Forcing Them to Fit the Mold

    Digital Transformation for the Risk-Averse: How Sparkrock Built SaaS That Serves Nonprofits Without Forcing Them to Fit the Mold

  • Positioning Security as a Buyer-Centric Differentiator: Lessons from Sotero’s Data-in-Use Encryption Breakthrough

    Positioning Security as a Buyer-Centric Differentiator: Lessons from Sotero’s Data-in-Use Encryption Breakthrough

  • Positioning Innovation for an Old-School Industry: How Nexxiot Sold IoT to a Risk-Averse Market

    Positioning Innovation for an Old-School Industry: How Nexxiot Sold IoT to a Risk-Averse Market

  • Why Customer Conversations Are Your Fastest Path to Product-Market Fit: The Accelevents Story

    Why Customer Conversations Are Your Fastest Path to Product-Market Fit: The Accelevents Story

  • From Engagement Gap to Market Edge: How Amesite Uses Buyer Intelligence to Build Learning Platforms People Actually Use

    From Engagement Gap to Market Edge: How Amesite Uses Buyer Intelligence to Build Learning Platforms People Actually Use

  • How TeamSense Turned Buyer Feedback into a Retention Engine for the Deskless Workforce

    How TeamSense Turned Buyer Feedback into a Retention Engine for the Deskless Workforce

  • From Consulting to SaaS: How AidKonekt Used Buyer Intelligence to Carve Out a Niche in a $21B Market

    From Consulting to SaaS: How AidKonekt Used Buyer Intelligence to Carve Out a Niche in a $21B Market

  • Positioning for the Next Platform Shift: How Making Immersive Experiences Accessible — and Why Timing is Everything

    Positioning for the Next Platform Shift: How Making Immersive Experiences Accessible — and Why Timing is Everything

  • Turning Trust Into Traction: How Sleuth Built a Buyer-Centric HealthTech Platform for Parents

    Turning Trust Into Traction: How Sleuth Built a Buyer-Centric HealthTech Platform for Parents

    Tony Zayas talks with Sehreen Noor Ali about joining a startup generator program, finding a co-founder, starting his EdTech SaaS, and his journey of fighting for your resilience.

  • From Agency Pain Points to SaaS Growth: How Ashore Uses Buyer Intelligence to Reduce Churn and Win Creative Teams

    From Agency Pain Points to SaaS Growth: How Ashore Uses Buyer Intelligence to Reduce Churn and Win Creative Teams

  • From Pivot to Paris 2024: How Digitevent Used Buyer Feedback and Market Positioning to Win on the Global Stage

    From Pivot to Paris 2024: How Digitevent Used Buyer Feedback and Market Positioning to Win on the Global Stage

  • From “Who’s Your Daddy?” to Hiring at Scale: How StaffGlass Turned Buyer Insights Into a Hiring Platform for 20,000 Businesses

    From “Who’s Your Daddy?” to Hiring at Scale: How StaffGlass Turned Buyer Insights Into a Hiring Platform for 20,000 Businesses

  • Why Buyer Intelligence Is the Missing Link in Your Web Conversion Strategy: Lessons from CUX.io’s UX Automation Breakthrough

    Why Buyer Intelligence Is the Missing Link in Your Web Conversion Strategy: Lessons from CUX.io’s UX Automation Breakthrough

  • From Consumer App to Enterprise Growth Engine: How Rivia Health Rewrote Its SaaS Playbook to Win Big in Healthcare

    From Consumer App to Enterprise Growth Engine: How Rivia Health Rewrote Its SaaS Playbook to Win Big in Healthcare

  • Andy Halko, Founder & CEO of Breakthrough

    Andy Halko, Founder & CEO of Breakthrough

  • Designing Buyer-Centric SaaS for Healthcare: How Mieron Positioned VR Neurotherapy for Real-World Adoption

    Designing Buyer-Centric SaaS for Healthcare: How Mieron Positioned VR Neurotherapy for Real-World Adoption

  • From Swipe Fatigue to Real Conversations: How GLEAM’s Buyer-First Approach is Disrupting the Dating App Market

    From Swipe Fatigue to Real Conversations: How GLEAM’s Buyer-First Approach is Disrupting the Dating App Market

  • Why Intelligent Chat Is the New Buyer On-Ramp: How Botco.ai is Redefining SaaS Conversion in Healthcare

    Why Intelligent Chat Is the New Buyer On-Ramp: How Botco.ai is Redefining SaaS Conversion in Healthcare

  • Turning Microsoft 365 Chaos into Growth: How Orchestry Scaled Fast by Centering on Buyer Needs

    Turning Microsoft 365 Chaos into Growth: How Orchestry Scaled Fast by Centering on Buyer Needs

  • Why SaaS Retention Starts at “Hello”: How Froged Turns Customer Success into a Growth Engine

    Why SaaS Retention Starts at “Hello”: How Froged Turns Customer Success into a Growth Engine

  • Selling the Science: How Criteria Used Buyer Intelligence to Redefine HR Tech Positioning and Win in a Mature Market

    Selling the Science: How Criteria Used Buyer Intelligence to Redefine HR Tech Positioning and Win in a Mature Market

  • Why Buyer Intelligence is the Next Competitive Edge: How Veer AI is Helping Retailers Sell Like Amazon

    Why Buyer Intelligence is the Next Competitive Edge: How Veer AI is Helping Retailers Sell Like Amazon

  • From Complex Workflows to Simple Wins: How EstateSpace is Using Buyer-Centric Design to Transform High-Net-Worth Operations

    From Complex Workflows to Simple Wins: How EstateSpace is Using Buyer-Centric Design to Transform High-Net-Worth Operations

  • From Excel Sheets to All-in-One HR: How Hyre Scaled by Listening to the Right Buyers

    From Excel Sheets to All-in-One HR: How Hyre Scaled by Listening to the Right Buyers

  • Revolutionize Your Business: The Power of Customer-Centric Events

    Revolutionize Your Business: The Power of Customer-Centric Events

  • Designing for the Real Buyer: How The Bright App Turns Personal Trainers into Profitable Business Owners

    Designing for the Real Buyer: How The Bright App Turns Personal Trainers into Profitable Business Owners

  • Designing Financial Wellness for the Next Generation: How Pocketnest Uses Buyer Intelligence to Unlock SaaS Retention

    Designing Financial Wellness for the Next Generation: How Pocketnest Uses Buyer Intelligence to Unlock SaaS Retention

  • Turning Consumer Noise into Growth Signals: How Birdie Uses Buyer Intelligence to Win Enterprise SaaS Deals

    Turning Consumer Noise into Growth Signals: How Birdie Uses Buyer Intelligence to Win Enterprise SaaS Deals

  • Cracking the “Deal Economy”: How Enable Scales SaaS Growth in an Old-School B2B Space

    Cracking the “Deal Economy”: How Enable Scales SaaS Growth in an Old-School B2B Space

  • Why Buyer Intelligence is the Missing Link in EdTech: How CirkledIn is Redefining Student-to-College Matching

    Why Buyer Intelligence is the Missing Link in EdTech: How CirkledIn is Redefining Student-to-College Matching

  • Designing a Two-Sided Marketplace That Actually Works: How SkillSetz Turns Buyer Intelligence into SaaS Growth

    Designing a Two-Sided Marketplace That Actually Works: How SkillSetz Turns Buyer Intelligence into SaaS Growth

  • How Salesflare Proves That Better Onboarding = Better SaaS Retention

    How Salesflare Proves That Better Onboarding = Better SaaS Retention

  • From Missed Calls to Meaningful Conversations: How This SaaS Uses Buyer Intelligence to Boost Conversions

    From Missed Calls to Meaningful Conversations: How This SaaS Uses Buyer Intelligence to Boost Conversions

  • Winning by Going Narrow: How Mobile Locker Uses Niche Positioning to Dominate Pharmaceutical Sales Enablement

    Winning by Going Narrow: How Mobile Locker Uses Niche Positioning to Dominate Pharmaceutical Sales Enablement

  • How CoHealth Used Buyer Intelligence to Scale in a Slow-Moving Industry — and Land a Successful Acquisition

    How CoHealth Used Buyer Intelligence to Scale in a Slow-Moving Industry — and Land a Successful Acquisition

  • From Cart Abandonment to Customer Lifetime Value: How Rejoiner Turns Buyer Intelligence into Retention Revenue

    From Cart Abandonment to Customer Lifetime Value: How Rejoiner Turns Buyer Intelligence into Retention Revenue

  • Gamifying the Workforce: How ZiZo Uses Buyer Intelligence to Drive Engagement and Performance

    Gamifying the Workforce: How ZiZo Uses Buyer Intelligence to Drive Engagement and Performance

  • Why Customer Service Is the New Marketing — and How Thankful Uses AI to Close the Expectation Gap

    Why Customer Service Is the New Marketing — and How Thankful Uses AI to Close the Expectation Gap

  • Designing Contracts People Actually Want to Read: How Outlaw Uses Buyer-Centric SaaS Design to Win in a Crowded CLM Market

    Designing Contracts People Actually Want to Read: How Outlaw Uses Buyer-Centric SaaS Design to Win in a Crowded CLM Market

  • From Guesswork to Data-Driven Creative: How Marpipe Uses Buyer Intelligence to Transform Ad Performance

    From Guesswork to Data-Driven Creative: How Marpipe Uses Buyer Intelligence to Transform Ad Performance

  • Breaking the Growth Ceiling: How A PropTech Cut Churn and Unlocked SaaS Scalability

    Breaking the Growth Ceiling: How A PropTech Cut Churn and Unlocked SaaS Scalability

  • From Fighter Pilot to SaaS Retention Ace: How Jeff Schwerdt Turns Precision Into Profit

    From Fighter Pilot to SaaS Retention Ace: How Jeff Schwerdt Turns Precision Into Profit

  • Automate Processes, Not Relationships: How Personalization Drives SaaS Sales and Retention

    Automate Processes, Not Relationships: How Personalization Drives SaaS Sales and Retention

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