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Managing KPIs with Analytics

Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]

Integrated Marketing and Conversion

In this Insivia Insight, Andy explains how integrated marketing has a synergistic relationship with conversion.Integrated marketing looks at the relationship between different elements in the marketing ecosystem and how they interact. The guiding principle is that everything is connected. For example, design has a major effect on user experience. A poor user experience is often […]

Choosing A SaaS SEO Agency

How to choose a SaaS SEO Agency to drive top search rankings for software companies.What’s better than driving people who have a specific need or pain to a place where they can solve it?Nothing. Well, not in marketing anyways. Vacations, love, chocolate — that stuff is pretty good, but we digress. When it comes to […]

Creating Microsites for Software Company Marketing

A microsite is a narrow focused way to attract and convert leads for SaaS companies.You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.But, your in need of expanding your SaaS Marketing […]

50 Must-Know Stats About Video Marketing 2016

The world of video marketing continues to grow and your company has the opportunity to grow with it. Here are 50 video marketing statistics that you need to be aware of for 2016.According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.According to ComScore, […]

PPC and Paid Advertising: Burning Cash or Driving Leads?

These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and Paid […]

The Ultimate Guide to Dashboards

Every organization can benefit from installing dashboards that align with its goals. Dashboards provide your organization with an insight into the software that you use. This tool simplifies data and evokes action.

Everything You Need to Know About SaaS Affiliate Programs and How to Implement it Into Your Product-Led Growth Strategy.

SaaS Affiliate Programs: Everything You Need to Know About and How to Implement it Into Your Product-Led Growth Strategy.Generating trial users and acquiring customers for your SaaS business can be a frustrating challenge. If you’re looking for new ways to grow your business, you may have heard of affiliate marketing and wondered how it can […]

Custom Analytics Dashboards

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We’ll walk through creating a dashboard called “content marketing” step-by-step.Getting StartedIn the reporting tab, […]