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Making Your SaaS Product and Features Sticky So Users Won’t Leave

Explore our entire show on SaaS Retention.Most startups tend to focus most of their energy on acquiring new users for their product or service. During this phase, you tend to hear terms like growth velocity, viral marketing, and growth hacking in most meetings as their major objectives.And although these teams are doing nothing wrong planning […]

101 Marketing Ideas for Technology Companies

Explore 101 amazing ideas to drive leads for your technology company. Pin your favorites and share them.

Top 10 B2B SaaS Website Examples

Software-as-a-service (SaaS) companies need to create sites that provide a great user experience.

Data Tracking and Analytics for SaaS Retention

If you are a small business looking to make an impact on the current industry, here are some of the benefits that come with using data tracking and analytics in software products.

B2B SaaS Growth Marketing Strategy

The B2B SaaS industry has experienced significant growth in recent years, averaging approximately 30% per year. This robust growth has been backed by the huge rise of the use of technology in proffering solutions to major business problems. Gartner research published that the revenue of the SaaS industry should hit $143.7 billion USD by the […]

How Gamification Increases SaaS Retention

Gamification is an innovative key to engagement that will help you retain more customers. Any SaaS organization that wants to succeed should consider gamification and integrate it into any customer engagement strategy.

What Role Does Content Play in SEO?

In this Insivia Insight, Justine talks about how content quality affects SEO rankings. An effective content marketing strategy will do a lot for your business, and one of the lesser known benefits is increased SEO ranking. Backlinks are an important ranking factor, and the more useful your content is, the more sites will link to […]

What is Churn and Why is Retention Important?

Watch all episodes of our SaaS Retention Show.The rate at which customers cancel their subscriptions to service is SaaS churn. Every subscription company refers to churn as their enemy. It is the probability of which customers withdraw their recurring subscriptions with your SaaS company. We regard SaaS churn as a key metric through which companies […]

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