The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

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More SaaS & Tech Marketing Stats

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

SaaS solutions have the highest security features with 95% security failures due to human error

Agile projects are twice as likely to succeed as projects run with traditional project management

Nothing draws a crowd like a crowd.