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Intelligent marketing should at times be thrown out the window by your gut feeling.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Content marketing is a commitment, not a campaign.

Agile projects are twice as likely to succeed as projects run with traditional project management

Nothing draws a crowd like a crowd.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Many a small thing has been made large by the right kind of advertising.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.