The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

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Intelligent marketing should at times be thrown out the window by your gut feeling.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Finding new ways, more clever ways to interrupt people doesn’t work.

SaaS organizations are now operating in over 100 countries

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

[Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

73% of organizations indicated nearly all their apps will be SaaS by 2021

Investment in marketing automation tools is expected to reach $25 billion by the year 2023