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More Agile Marketing Stats

The best place to hide a dead body is page 2 of Google search results.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

80% of marketers report that their departments are understaffed, making them feel overloaded

Finding new ways, more clever ways to interrupt people doesn’t work.

Nothing draws a crowd like a crowd.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Content marketing is a commitment, not a campaign.