In 2017, the global adoption rate for biotech soybean amounted to 77 percent.

Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.

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Discover the top 20 strategic business planning books for entrepreneurs, marketers, and executives. Build smarter strategies, drive growth, and outthink the competition with these must-read titles.

Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn the difference between buyer-centric and customer-centric strategies—and why knowing when to use each can improve your marketing, sales, and retention.