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More Agile Marketing Stats

The best place to hide a dead body is page 2 of Google search results.

Content marketing is a commitment, not a campaign.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Finding new ways, more clever ways to interrupt people doesn’t work.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

80% of marketers report that their departments are understaffed, making them feel overloaded

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Agile projects are twice as likely to succeed as projects run with traditional project management

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.