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More Agile Marketing Stats

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Many a small thing has been made large by the right kind of advertising.

Finding new ways, more clever ways to interrupt people doesn’t work.

Intelligent marketing should at times be thrown out the window by your gut feeling.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

80% of marketers report that their departments are understaffed, making them feel overloaded

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.