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More Agile Marketing Stats

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

The best place to hide a dead body is page 2 of Google search results.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Content marketing is a commitment, not a campaign.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

80% of marketers report that their departments are understaffed, making them feel overloaded

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Nothing draws a crowd like a crowd.