For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

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Quote in SaaS & Tech Marketing

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More SaaS & Tech Marketing Stats

Finding new ways, more clever ways to interrupt people doesn’t work.

SaaS organizations are now operating in over 100 countries

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Nothing draws a crowd like a crowd.

80% of marketers report that their departments are understaffed, making them feel overloaded

73% of organizations indicated nearly all their apps will be SaaS by 2021

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

SaaS solutions have the highest security features with 95% security failures due to human error

Intelligent marketing should at times be thrown out the window by your gut feeling.