Creating Content on a Budget
5 Simple Tips for the Ultimate LinkedIn Lawyer
Delivering Value Through Personalized Email Marketing
Content Writing Algorithms
Integrated Marketing and Conversion
Driving ROI from Analytics
5 Top-Notch Animated Explainer Videos
Analytics – The Basics
How to Determine a Marketing Budget
9 Great Content Ideas for Law Firms
53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all
Content marketing is a commitment, not a campaign.
The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.
Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.
‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
Finding new ways, more clever ways to interrupt people doesn’t work.
can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.
Nothing draws a crowd like a crowd.
Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.
Agile projects are twice as likely to succeed as projects run with traditional project management