Chad lets you know how you should begin your logo redesign.
When redesigning your logo, it always begins with research. See what’s working with your logo, see what your audience enjoys and see what needs to be changed. Come up with a list of traits that really exemplify what your brand and logo really means to you and to your customers. After that, sketch. Nothing gets ideas done faster than sketching on a piece of paper. They don’t even have to be good. They just have to be able to get ideas out. After you find what works, then you can begin the design process.