Google Analytics will be shut down on July 1st, 2023 - read on to know what you need to do.

Act now or you will lose out on critical data in GA4.

"New" Google Analytics ( GA4 ) will only have data in it from the date you setup and each day you wait will mean less data to utilize in reports and trends.

"Old" analytics GA3: sunset on July 1st, 2023

"New" Analytics GA4: Currently available to set up.

Key Questions & Answers

What happens if I do not initiate a migration?

An automatic migration will happen by Google, but only minimal data collection will be setup and no conversions setup. This means until you setup additional tracking and conversions, you will lose that data forever.

What are some major differences between GA3 and GA4?

GA4 is significantly more powerful, but also just as significantly more complicated "out of the box". GA4 requires a lot more configuration as well as report setup compared to GA3 which did most of this for you.

What data tracking is best to setup to future proof my ability to view important information and trends?

Any tracking not setup now, will be lost forever until it is.

We recommend setting up:

Scroll tracking to know how down pages visitors scroll.
Share tracking to understand content popularity and distribution for SEO.
Conversion tracking to see visitors that signed up, registered, schedule a demo, purchased or any other key actions.
Content Grouping to compare types of content on your site in reports; also can be used for segmented retargeting ads.
Custom events allow you to track other engagements with your site to understand visitor behavior.

Can I get missing data retroactively?

It is important to note that any data not tracked cannot exist in future reporting and there is no functionality to retroactively add or manipulate data.

Choose Your Next Step

Do Nothing.

An automatic migration will happen at a random time before July 1st by Google.

WARNING: Automatic migrations do not configure all tracking or conversions. That data will never be available.

Manual Migration & Expanded Tracking

Insivia will:

Execute your migration to begin collecting data in GA4 now so minimal data is missing.
Configure conversion tracking ( previously goals in GA3 ).
Configure Google Tag Manager & migrate other scripts
Setup Scroll Tracking
Setup Share Tracking
Setup custom event tracking specifically for your site
Setup Content Grouping

NOTE: GA4 does not come with "out of the box" reports to view/visualize data.

Manual Migration, Expanded Tracking, Report Setup & Training

Insivia will:

Execute your migration to begin collecting data in GA4 now so minimal data is missing.
Configure conversion tracking ( previously goals in GA3 ).
Configure Google Tag Manager & migrate other scripts
Setup Scroll Tracking
Setup Share Tracking
Setup custom event tracking specifically for your site
Setup Content Grouping
Configuration of Key Reports
One hour training session on using GA4 reports

Beyond Next Steps

Analytics should be a key part of your marketing and sales strategy.

Just having tracking and basic reports is just the beginning. Smart organizations use data to make better decisions.

What could you do to win?

Integrated Dashboards
Build dashboards that feed data from multiple systems into one for a holistic view.
Monthly Expert Analysis
Meet with an Insivia expert monthly to review and pull insights from my data that could be helpful to my business decisions.
Tracking In Your Product
Use GA4 to track users and usage to improve product decisions and drive optimization to reduce churn.

I'm ready to get started migrating to GA4.

Time is of the essence, so let's talk about next steps.

Get Started Now