If you are looking to develop a mobile app you need to decide whether it should be a Native app or an HTML5 app. Andy explains the difference and lets you know which one you need for your app.

Video Transcription

If you’re looking to create a mobile app, something’s to consider is whether you want to do a native app or an HTML5 app. HTML5 is an upcoming trend, basically where you are building an app via web technology, so you’re creating HTML, Java script, CSS App that really is housed on the web and uses those technologies that a lot of companies are familiar with but it’s wrapped around an app that you can sell in a store. The nice benefits of that is that you can go out and create an app that work in IPhone, Android, Blackberry, Microsoft and all these different platforms relatively simply that you can just create a new wrapper around your HTML5 app.

The native is basically where you’re developing code and an app specifically for that device. Some challenges there are obviously that you have to create one for each device. The one benefit to that is that you can access the aspects of the device, the camera, the microphone, and other pieces that you actually can’t do if you do an HTML5 app.

So when you’re considering these different options one thing to think of is am I going to need the equipment on the device to integrate with my app, and if that’s the case then you really need to do a native application on a mobile device. If you don’t need to do that and it’s really an interface that you’re capturing information, providing information, or whatever it might be you can really consider HTML5 where it will be much more scalable across multiple devices and have some more flexibility. So really think about those two options when you’re considering developing a mobile app and investing in that technology.

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

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