Segmentation, Targeting, and Positioning
ArticleIf you try to target everyone you end up not reaching anyone.
Audience and competitor research uncovers concrete strategic insights and opportunities. See our thoughts and insights on Market Research.
If you try to target everyone you end up not reaching anyone.
Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future. One thing I wanted to talk to you about today, is not specifically a sales tool, but it’s something you can do and integrate into your business […]
We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.
As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]