Patrick fills you in on a few ways you can use a product configurator to improve your customer experience and help close a sale.

Video Transcription

A product configurator is a great way to show the difference between an engineered custom product and the off the shelf products your business might sell. Your configurator will really help allow your customers to self select the items that they need to make a product that will truly work for them or to resell to their clients. It also allows your audience to start the process with a soft touch without having to call in and speak with a sales person that might not be the best first touch for you audience. What it’s going to allow you to do is collect their information like a phone number, their business needs, email address and so on, and really allow your users to start the process on their own terms and not feel pushed into a sale.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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