Target Market

Friending Clients on Facebook

Article

Often in presentations I hear: when it comes to social media keep professional contacts on LinkedIn and avoid connecting to work related folks on Facebook. I am not sure that I agree with this mantra. Yes, Facebook is more personal. I make jokes with my friends, post pictures of my off times, I become fans […]

Get Sales and Have People Promote It Too

Article

I was sent this by a potential client recently and loved the idea. IKEA (I love their furniture–our office is full of it) offers a promotion that if you tweet from their store, you get $10 to spend. Now, not only is IKEA getting people to the store, they are giving them only a small […]

What is the value of a Facebook Fan?

Article

Facebook pages are becoming more and more popular with marketing your business; and perhaps you have already taken the necessary steps to build your fan base. Beyond that, however, have you ever wondered how much a Facebook fan is worth?

Should social media be controlled?

Article

Companies that are open and actively communicating with online consumers enjoy ever increasing brand loyalty because those consumers feel a camaraderie with the company that works with them.

How much business could you be losing to leftover links?

Article

We are constantly creating links that have an unknown shelf life. With social media, sending links out on Twitter, our links could potentially be out there on the internet for years just waiting for someone to find them.

How do I manage social media on WordPress?

Article

WordPress is a great content management solution for small and even in some cases large businesses. It is a robust scalable application which boasts one of the easiest to use interfaces. Recently Insivia programmed and developed a plugin for the WordPress software to help manage Social Media. Here is a description of some of the […]

So, how do I change that Facebook thumbnail image?

Article

Okay, so the other day I was sharing a link on my Facebook page, and the thumbnails were, as usual, ridiculous. I have nine to choose from: #1 is a hot tub, #8 is the logo, and #9 is, inexplicably, the navigation. You can see below our link is shared with the banner for our […]