QLess came to Insivia looking for a new website that would quickly and more effectively articulate what it is that their software does, provide an improved customer journey, to ultimately convert more leads.
Since they target different audiences that have different needs and use cases for the platform, this had been a struggle and, despite what appeared to be healthy amounts of organic traffic, their conversion rates were indicative of this.
QLess hired Insivia to solve the challenge of the user experience, providing clarity along the way, and help drive more business.
The mega menu was developed to allow for a more organized and navigational user experience.
And to add to the complexity, each of those subsets have different needs based on the number of locations served, number of lines, etc. We needed a solution that would deliver the most relevant information to the visitor based on what audience subset and business challenges they face.
Our custom-coded target audience selector allows visitors to specify their industry, number of locations, number of lines, and delineate if they serve walk-ins, appointments, or both.
Using this information, Insivia can deliver the most relevant content on their website to each visitor.
The new site is more focused on providing users with a better user experience and allowing them to get the information they are looking for right away. It's clearer about what type of appointment being made so users have an easier time finding the right information for their needs.
The new design creates a better experience for booking appointments, increased target audience engagement and increased recognition.
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