They went on a mission to find the best churn experts to bring down the monthly rate and retain more customers.
Insivia was selected to do the job because it was willing to go very deep into analyzing and discovering both the competitors and other copycat apps in the real estate investment market.
Since there are multiple factors explaining why users churn, research was conducted to explore DealMachine's app, Driving for Dollars, as well as its competitors and copycat apps in the market.
We implemented a holistic approach rooted in our proven retention philosophy to gain a better understanding of the situation at-hand, analyzing important factors such as user experience, user communications and cancellation reasons.
Meetings were held weekly to carry out our strategy which was based on determining and evaluating the biggest opportunities for churn.
By doing this, we concluded that passive churn was a significant issue that needed to be addressed and resolved.
It also simplified the sign up process and addressed the core reasons as to why customers were cancelling their memberships.
Insivia was able to get DealMachine's churn rate of 15% down to 10% monthly, the lowest it's ever been, driving the company toward its overall goal of 7% and saving the company $35,000 dollars every month.