Today Patrick shares how video can help you build trust with your customers.

Video Transcription

Using video as part of your web site or as part of your online marketing efforts is a really great way to build trust and to establish a connection with the prospect or with even your existing clients. The way that it does that is by putting a face and personality behind the brand or behind the sell sheet. You know it enables you to kind of see the person or the company that you’re going to be working with or that you already are working with. In doing videos you can establish trust or build trust or connection by sharing tips, insight, things to really impact someone’s day or business cycle. It’s also a great way to warm somebody up about a product, about a service or about a new piece of your business and it really is engaging. So when you’re using online video or when you’re thinking about online video you keep those things in mind. Keep in mind that the goal is to connect with your audience conditioner something with them to make their day their week their months business a little bit better.

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Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.