Growth Strategy Articles & Insights

In the bustling corridor of the B2B sector, carving a niche and asserting a sustainable presence demands more than just a robust business model or a unique value proposition. At […]

Innovation and creativity are becoming increasingly valuable as the need for unique solutions to business problems becomes more salient. Cognitive psychologist Scott Barry Kaufman argues that the creative process can […]

If you try to target everyone you end up not reaching anyone.

Determining a marketing budget for a SaaS or Software company can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help […]

Navigating the dynamic landscape of Tech demands a strategic alignment that is both robust and adaptable. Here, the concept of a single source of truth (SSOT) becomes indispensable. But what exactly does […]

The concept of Blue Ocean Strategy has revolutionized the way businesses approach market competition. Unlike the traditional Red Ocean Strategy, which focuses on competing in existing markets, Blue Ocean Strategy […]

User registration process is more than just a gateway—it’s the red carpet you roll out to welcome new users. A seamless sign-up experience can set the tone for the entire […]

While every business is different, they all have the same goal: to get sales. The best businesses don’t stop there, though. They are interested in drastically increasing sales so that […]

The United States represents a vast and lucrative market for non-US B2B SaaS companies. With a mature tech ecosystem, high digital adoption rates, and a strong appetite for innovative software […]