The Importance of a Business Plan

October 25, 2013

Before you can begin putting together an effective marketing plan, it’s important to make sure you have a business plan in place. Today Andy talks about understanding the long term and short term goals and objectives of your business, before you start planning your marketing.

One of the things I wanted to talk about today in developing a strategic marketing plan is having a strategic BUSINESS plan. You’d be surprised how many times i’ve met with business to talk about a marketing plan, and as we dig a little deeper, we find out there’s not really a business plan for the company.

If you are looking to build a smarter marketing plan, try using a tool we’ve built called PlanBold.



About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.