A strategic plan answers questions about who should be on the team, where is the company going, why are we different, how do we close deals, and what does it mean to deliver for clients. See our thoughts on strategic planning.
THE ULTIMATE GUIDE TO MARKETING ASSESSMENTS How To Assess Your Brand, Website, Marketing & CompetitorsThere are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today. It’s true, if we asked Google maps to direct us to Pittsburgh, but it had […]
Environmental sustainability has increasingly become a selling point among consumers. As a result, companies in countless industries have seen wisdom in “going green.” For many business owners, sustainable practices can help them sleep better while also being economically advantageous. Sustainable initiatives don’t have to increase costs; in fact, in both the short- and long-term, they […]
No one can deny the impact that technology has on our lives. (You’d have to be living under a rock to do so!) It affects nearly every aspect of our daily life, from the most insignificant detail (like using a smartphone instead of an alarm clock) to the most dramatic (like staying at home and […]
“I know it when I see it,” a Supreme Court Justice famously said in the 1964 court case involving the threshold for obscenity. The same can be said of stock photography: it can be hard to define, but you know it when you see it. It usually includes elements like cheesy imagery, bad graphics, unnatural […]
In this video, Andy discusses the vision gap: miscommunication that can cause a significant disconnect between an employer and his/her internal team, clients, and prospects. He also outlines the steps you can take to make sure that the vision gap is not hindering your ability to provide great service to your clients, causing strain between you […]
How can you share your vision with your customers? Andy shares his recommendations on bridging the customer gap.
How can you bridge the culture gap? Andy shares a few examples of tools you can use to help make sure your team is aligned to your vision and working towards the same goal.
What is the Culture Gap? Andy explains the idea behind the Culture Gap and what you need to look out for to avoid it.
Have you defined your brand voice? Andy shares his thoughts on why it’s important for you to define your brand voice in your marketing.
When it comes to your business, you’re probably planning a lot of different things – your next marketing move, your newest product, adding a new service. But not many businesses spend time planning out their business success. In fact, a lot of people leave this critical step out during their visions. After all, when most […]
