A strategic plan answers questions about who should be on the team, where is the company going, why are we different, how do we close deals, and what does it mean to deliver for clients. See our thoughts on strategic planning.
So you’ve built an amazing product. Or you’ve updated a product to address key user needs. Or you’ve worked months to add unique functionality that your user base has been asking for.Now it’s time to spread the word.Successful feature announcements: Provide a unique opportunity to refresh old content, create new content, and capture more qualified leads […]
How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Obviously, mastering the art of increasing your sales leads can be a huge catalyst for growth. As we learn in our SaaS Founder interviews, many software companies start out […]
The most successful marketing campaigns are executed with a clear vision and goal.in Agile Marketing
It’s Strategic Planning month here at Insivia, so we’re continuing our conversation about planning for next year.
We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.in B2B SaaS
As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’, […]in Agile Marketing
Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]
The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025in Growth Strategy
Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.in Growth Strategy