Creating A Strategic Marketing Approach for Software & Technology Companies
Article in Agile MarketingThe most successful marketing campaigns are executed with a clear vision and goal.
A strategic plan answers questions about who should be on the team, where is the company going, why are we different, how do we close deals, and what does it mean to deliver for clients. See our thoughts on strategic planning.
The most successful marketing campaigns are executed with a clear vision and goal.
It’s Strategic Planning month here at Insivia, so we’re continuing our conversation about planning for next year.
We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.
As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’, […]
Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]
A Framework for Creating A Smart Brand StrategyA brand is so much more than a logo.It’s what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.Your Brand Strategy is a framework for marketing, selling, recruiting, raising capital, and so much more.In this article, on our […]
Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.