Growth Strategy

A strategic plan answers questions about who should be on the team, where is the company going, why are we different, how do we close deals, and what does it mean to deliver for clients. See our thoughts on strategic planning.

How Technology Companies Can Leverage Focused Niche Markets

Article in Agile Marketing

As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’, […]

What Type of Media is Right for Your Target Audience?

Article

Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]

Brand Strategy Framework

Article in Growth Strategy

A Framework for Creating A Smart Brand StrategyA brand is so much more than a logo.It’s what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.Your Brand Strategy is a framework for marketing, selling, recruiting, raising capital, and so much more.In this article, on our […]