insivia

Gamification is an innovative key to engagement that will help you retain more customers. Any SaaS organization that wants to succeed should consider gamification and integrate it into any customer engagement strategy.

Did you know that it takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention? This proves that customer loyalty is crucial to the success of any business.

For a SaaS company to survive in this industry, it needs to rely on steady customer acquisition and healthy customer retention strategies.

Churn is inevitable- every client will abandon your product eventually. Bboosting your retention is way more valuable and fun than acquiring new customers.

A cohort is a subset of customers/users grouped by common characteristics. In the business analytics context, cohorts are segmented by acquisition dates.

It is the responsibility of any product manager, founder, CEO to familiarize with the latest technical and business terminologies of the industry.

We’re listing SEO ranking factors to help your determine the steps to improved search engine optimization. Use this SEO checklist to optimize.

Explore 101 amazing ideas to drive leads for your technology company. Pin your favorites and share them.

A great brand strategy framework delivers more impactful marketing, improved sales, and an overall more effective organization.

Cleveland-based growth consultancy and agile marketing agency, Insivia will finish out 2019 with a series of speaking engagements at a variety of regional and national events.