What Type of Content is Right for You?
In this Insivia Insight, Justine talks about some of the many different forms content can take.
Instead of just writing text-based articles, have you considered other forms of media such as video, infographics, or podcasts? They each reach audiences in different ways and enable the modern day multitasker to consume your content throughout their during during different tasks and activities.
Written by: Tony Zayas, Chief Revenue Officer
In my role as Chief Revenue Officer at Insivia, I help SaaS and technology companies break through growth ceilings by aligning their marketing, sales, and positioning around one central truth: buyers drive everything.
I lead our go-to-market strategy and revenue operations, working with founders and teams to sharpen their message, accelerate demand, and remove friction across the entire buyer journey.
With years of experience collaborating with fast-growth companies, I focus on turning deep buyer understanding into predictable, scalable revenue—because real growth happens when every motion reflects what the buyer actually needs, expects, and believes.