Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

When it comes to personalized marketing, there are plenty of avenues you can utilize. Programs such as MailChimp and HubSpot, to name a few, provide you with marketing automation through various methods, including smart calls to actions, smart landing pages and email campaigns. Once the user gets to your website, however, it’s up to you […]

Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and TrialsIn order for your B2B SaaS business to grow, you need to have innovative marketing strategies to help your viewership visualize how your product will solve their pain points. Videos and demos are extremely beneficial for your sales strategy because they are easily digestible […]

One of the most important aspects of content marketing is coming up with good content. It's critical for us, as business owners, to remember that it's not about quantity, but rather, it's about quality.When you deliver content to your customer or future customers, you want to speak their language. You want them to know you […]

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don't have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We'll walk through creating a dashboard called "content marketing" step-by-step.Getting StartedIn the reporting tab, […]

Content is a game changer for software companies in both driving organic traffic and building confidence of prospective buyers.If you are a software company in any stage of trying to acquire new customers, content is a key component of your strategy. The challenge is that content creation can get stale by just producing blog article […]

Did you know that your technology company can use its landing page to win customers? You read that right. You can use your IT firm's landing page to do the marketing for you if they are industry-specific and optimized to the core.To do your marketing the right way, you can always use the help of […]

According to BrightEdge, 68% of online experiences begin with a search engine. Nowadays, it's all about who makes it to the top of Google search results.

What's the difference between the two?