Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Did you know that your technology company can use its landing page to win customers? You read that right. You can use your IT firm's landing page to do the marketing for you if they are industry-specific and optimized to the core.To do your marketing the right way, you can always use the help of […]

In this Insivia Insight, Andy explains how integrated marketing has a synergistic relationship with conversion.Integrated marketing looks at the relationship between different elements in the marketing ecosystem and how they interact. The guiding principle is that everything is connected. For example, design has a major effect on user experience. A poor user experience is often […]

When it comes to personalized marketing, there are plenty of avenues you can utilize. Programs such as MailChimp and HubSpot, to name a few, provide you with marketing automation through various methods, including smart calls to actions, smart landing pages and email campaigns. Once the user gets to your website, however, it’s up to you […]

When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]

Content is a game changer for software companies in both driving organic traffic and building confidence of prospective buyers.If you are a software company in any stage of trying to acquire new customers, content is a key component of your strategy. The challenge is that content creation can get stale by just producing blog article […]

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate […]

4 Strategies to Achieve Clear Goals in SaaS Marketing PlansHaving a well-crafted marketing plan is essential for any SaaS business. But it’s not enough to just come up with goals; those goals must be precise, defined and measurable. To give your plans some real direction, organize your objectives into categories such as customer acquisition, product […]

Search Optimization is an key strategy for lead development, but can be very confusing on how to impact. Our SEO seminar goes through everything from search statistics, the Google business model and tactics to improve your rank. The slides used in the presentation provide a story for how search optimization works and what strategies you […]

As seen at Digital Summit Atlanta