Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

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‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Content marketing is a commitment, not a campaign.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

SaaS organizations are now operating in over 100 countries

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Intelligent marketing should at times be thrown out the window by your gut feeling.

The best place to hide a dead body is page 2 of Google search results.

80% of marketers report that their departments are understaffed, making them feel overloaded

[Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.