Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Quote in SaaS & Tech Marketing

Quote Info

More SaaS & Tech Marketing Articles

3 Traditional Marketing Channels That Are Great For Local Businesses

Marketing Strategy Tips for EdTech Companies

How To Get a Head Start on Marketing Your Product

Saving SEO Face in the Wake of a Website Redesign

Top 3 Reasons to Make Real Content

5 Best Channels to Market Your Device Company

How Technology Companies Can Leverage Industry Specific Landing Pages

Creating A Strategic Marketing Approach for Software & Technology Companies

The Ultimate Guide to Creating Great Value Propositions for Market Differentiation

The Value of Hosting or Sponsoring Events

More SaaS & Tech Marketing Stats

[Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Agile projects are twice as likely to succeed as projects run with traditional project management

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

The best place to hide a dead body is page 2 of Google search results.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Finding new ways, more clever ways to interrupt people doesn’t work.

SaaS solutions have the highest security features with 95% security failures due to human error

Looking for SaaS focused services?
SaaS Website Design
SaaS SEO Agency