SaaS organizations are now operating in over 100 countries
SaaS & Tech Growth Strategy SaaS & Tech Marketing SaaS Retention
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SaaS solutions have the highest security features with 95% security failures due to human error
B2B SaaS
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Cloud-hosted applications have a 99% uptime
SaaS & Tech Growth Strategy SaaS & Tech Website Design
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SaaS Founder Interview Show

Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.

The SaaS Founder Show

The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025
SaaS & Tech Growth Strategy
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73% of organizations indicated nearly all their apps will be SaaS by 2021
B2B SaaS SaaS & Tech Growth Strategy
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Cloud application services are expected to grow at an average annual rate of 18.5% through 2025
Market Research SaaS & Tech Growth Strategy SaaS & Tech Website Design
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Investment in marketing automation tools is expected to reach $25 billion by the year 2023
Market Research SaaS & Tech Growth Strategy SaaS & Tech Marketing
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SaaS Brand Strategy Show

10 episodes exploring audience prioritization, market differentiation, positioning, voice and more.

Growth Strategy Show

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time
SaaS & Tech Growth Strategy
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As SaaS companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth
SaaS & Tech Growth Strategy
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SaaS Website Conversion Show

We're talking all about how to increase website results through conversion tactics.

SaaS Website Design Show

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey
SaaS & Tech Growth Strategy
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The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month
SaaS & Tech Growth Strategy
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A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
SaaS & Tech Growth Strategy
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Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs
SaaS & Tech Growth Strategy
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As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn
B2B SaaS SaaS Retention
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In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%
SaaS & Tech Growth Strategy
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The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%
SaaS & Tech Growth Strategy SaaS Retention
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Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month
SaaS & Tech Growth Strategy
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Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale
SaaS & Tech Growth Strategy
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The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn
SaaS & Tech Growth Strategy
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High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.
SaaS & Tech Growth Strategy
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High-growth companies offer a return to shareholders 5 times greater than medium-growth companies
SaaS & Tech Growth Strategy
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SaaS companies in the $7.5MM-$15MM range are among the fastest growers
SaaS & Tech Growth Strategy
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55% of SaaS companies rate Customer Retention as the key metric to measure
SaaS & Tech Growth Strategy
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The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost
SaaS & Tech Growth Strategy
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Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000
SaaS & Tech Growth Strategy
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It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
SaaS & Tech Growth Strategy
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At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR
SaaS & Tech Growth Strategy
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After $10M in ARR, the median growth rate slows to just under 50%
SaaS & Tech Growth Strategy
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Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
SaaS & Tech Growth Strategy
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It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR
SaaS & Tech Growth Strategy
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