Intelligence + Positioning + Inbound

Be the Obvious Choice in Every Search, Prompt, and Room.

B2B buyers don’t consider ten options. They evaluate three. We make sure you’re one of them. Every time.

When buyers are looking you need to be there.

That's what we do. Ensure visibility to the right buyers at the right time. Then we deliver the messages and experiences that convert.

Crack the code on what your buyers actually care about.

Spoiler: It’s not your feature list. It’s their fear of looking stupid for making the wrong call. We run interviews, research, and use buyer simulation to uncover what moves the needle.

Develop positioning that punches above your weight class.

The right words make you look bigger, better, and more trustworthy than the competition. No fluff. Just strategy-backed messaging that hits hard and closes harder.

Bake your brilliance into everything.

From your homepage to your nurture emails to your demo deck—we infuse your assets with magnetic messaging that turns lurkers into leads and leads into signed deals.

Give the AI & search algorithms what they need.

Optimize so you drive ready-to-buy inbound leads through search, AI engines and third-party sites.

Shortlist Accelerator

What We Do For You

Attract more of the right buyers and convert them across search, AI, and your website.

Buyer Behavior Analysis

Understand your audiences’ motivations, objections, and decision triggers.

Positioning & Messaging

Create a compelling arguments that drive interest and conversion.

Search Engine Visibility

Build buyer-centered content that ranks and attracts inbound demand.

AI Engine Visibility

Optimize for generative and answer engines to win zero-click discovery.

Website Conversion

Optimize your messaging and visitor experiences across your site for ultimate buyer influence.

Buyer-Aligned Landing Pages

Tailor narratives to each persona for higher search, AI, and campaign conversion.

We've Helped These Companies Get Found & Get Results

Compelling narratives, increased visibility, and improved conversion.

Client Success • EdTech

Capturing Attention in a Crowded EdTech SaaS Market

Breaking through saturated categories to win visibility and new partnerships.

Refined positioning to differentiate in saturated categories.
Increased organic visibility by 60% through SEO + AEO.
Boosted demo sign-ups 30% with clearer buyer-driven messaging.

Client Success • Enterprise B2B SaaS

Winning Enterprise SaaS Shortlists & Accelerating Deals

Helping enterprise vendors secure shortlist spots and close faster.

Reframed narrative to resonate with executive buyers.
Tripled shortlist inclusion in competitive RFPs.
Equipped marketing & sales with strategic messaging system.

Client Success • Tech Consulting

Standing Out With Proof & Authority for a Data Consultancy

Creating differentiation and credibility to attract high-value clients.

Defined a differentiated brand position in a noisy market.
Increased rankings 80% for high-value competitive keywords.
Increased inbound leads 20% through buyer-centric content.

Client Success • HealthTech

Converting HealthTech Software Trust Into Growth

Building confidence with buyers to drive adoption and analyst recognition.

Created messaging that connected clinicians and executives.
Doubled web conversion rates through UX + positioning.
Increased analyst mentions + PR visibility.

Build Demand That Converts

Higher-quality demand, stronger differentiation, more conversions.

Buyer psychology & intent mapping
Know what pains, triggers, and decision drivers actually move buyers.
Differentiation & category positioning
Clearly define why you win—and why alternatives fall short.
Messaging frameworks & narratives
Align every page, asset, and campaign around a single, compelling story.
Inbound visibility across search, AI, and PR
Ensure you’re discovered and validated where shortlists are formed.
Conversion-focused site experiences
Turn attention into demos, signups, and qualified demand.

Accelerate

Deep, enhanced buyer profiling
Positioning sprint to define your space
Core narrative playbook for sales + marketing
AEO + SEO audit for visibility gaps
Quick-win recommendations for website clarity

$6k+

Completed in 1 Month

Scale

Accelerate plus...

Expanded buyer intelligence research + competitor insights
SEO & AEO optimization to boost visibility
Website alignment and conversion strategy
Optimized key landing pages for conversions

$18k+

Completed in 3 Months

Dominate

Scale plus...

Refreshed buyer-aligned copy across your site
Buyer-centric interactive web experiences
Analyst mentions, PR campaigns, category leadership plays
Buyer battle cards for marketing & sales
BuyerTwin™ simulations to test messaging

$60k+

Completed in 6 Months

Ready to dominate the shortlist?

Talk with us.

( Or book a meeting right now )

The Omniscient Buyer Book

Our Founder, Andy Halko, wrote the ultimate playbook for the new reality of AI-Led Buyers.

Your buyers no longer need you to know everything about you. They’re armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons—all before they ever reach out.They will never again reach your sales process curious.

They'll be confident in what their AI told them about you. And if you haven't optimized to even be part of the answer that AI provides, then you're invisible.

Get it on Amazon

Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

Over the last two decades, I’ve worked with hundreds of companies, from scrappy startups to enterprise platforms. And no matter the size, the challenge is almost always the same: they struggle to stand out.

They assume they know what buyers want, but their positioning is vague, their messaging is scattered, and they disappear in search results or AI-generated shortlists. Deals are lost before they even know they were being considered.

Too many good companies were getting overlooked because they lacked clarity, consistency, and visibility where it mattered most. I wanted a system that any founder or marketing leader could plug in to fix those gaps quickly and decisively.

This isn’t about “another marketing campaign.” It’s about aligning everything buyers see and feel — from your positioning, to your proof, to your presence in AI engines — so that when a decision is made, you’re already the obvious choice.

We combine psychology, messaging, inbound visibility, and conversion into one framework that’s designed to eliminate doubt and make buyers choose you faster.

The truth is, growth doesn’t come from shouting louder. It comes from being magnetic — from pulling buyers toward you with a story and proof that can’t be ignored. That’s what this system does, and it’s why it works.