The next frontier in lead generation and buyer decision making is AI.

You have to have visibility and the right message in ChatGPT, Gemini, Claude and all other AI engines.

Be found in AI engines.

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I'm Tony, CRO @ Insivia


AI Visibility

Buyers will ask AI for solutions to problems more than search engines.


AI Positioning

Buyers will ask AI to summarize and provide insights into your company instead of browsing your site.


AI Decisions

Buyers will use AI to understand how to make decisions or even ask which buying decision to make.

Our platform Frictionless provides AI brand discovery

Use our platform to see what various AI engines know about your brand.

Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

The digital landscape is shifting at an unprecedented pace, and AI engines like ChatGPT, Gemini, and Claude are rapidly becoming the cornerstone of how consumers research and make buying decisions. Imagine this: a potential customer asks an AI model to recommend the best solutions in your industry.

If your brand isn’t optimized to show up in that conversation, you’ve missed an opportunity before it even began.

AI engines don’t function like traditional search engines. They rely on structured data, precise messaging, and a deep understanding of context to provide tailored recommendations. This means brands need to ensure that their messaging is clear, accessible, and aligned with the way AI interprets and prioritizes information. If your competitors are investing in optimizing their brand for AI, they will be the ones featured in these curated recommendations—leaving your business out of the equation.

Beyond visibility, optimizing for AI also involves trust. AI engines are designed to surface brands that resonate with authority, reliability, and alignment with user needs. By crafting your messaging to address common queries, concerns, and industry-specific insights, you can position your brand as the go-to resource in your field. Think of it as creating a relationship not just with your audience, but with the AI models shaping their decisions.

Now is the time to adapt to this new frontier in lead generation and decision-making. By taking proactive steps to ensure your brand is AI-ready, you’re not just competing—you’re setting the standard in your industry.

I urge you to think of this as an investment in your future relevance and success. Because in the world of AI-driven choices, visibility is everything.

Frequently Asked Questions

  • What does it mean to optimize a brand for AI engines?

    Optimizing a brand for AI engines involves tailoring your digital presence, content, and messaging to ensure it is easily accessible and understandable by AI models like ChatGPT, Gemini, and Claude. This includes using structured data, clear language, and aligning with the criteria AI engines use to surface recommendations and information.

  • Why is optimizing for AI engines important?

    AI engines are increasingly becoming the go-to tools for consumers to make purchasing decisions, research products, and find solutions. If your brand isn’t optimized, you risk being overlooked in favor of competitors who have tailored their content to align with AI’s algorithms and user queries.

  • How do AI engines differ from traditional search engines like Google?

    While traditional search engines rely on keywords and links to rank content, AI engines prioritize context, structured data, and relevance to user intent. AI models provide curated, conversational responses, which means they focus on delivering the “best” answer rather than listing multiple options.

  • What specific steps can I take to optimize my brand for AI engines?
    • Use structured data and schema markup on your website to help AI models understand your content.
    • Create content that directly addresses common customer questions and concerns.
    • Ensure your brand messaging is clear, consistent, and authoritative.
    • Provide high-quality, verified, and up-to-date information to establish trust with AI systems.
    • Regularly monitor how your brand appears in AI-generated responses and adjust your content strategy accordingly.
  • What types of content work best for AI optimization?

    Content that is educational, conversational, and focused on solving customer problems is most effective. FAQs, how-to guides, whitepapers, and clearly structured product or service pages are particularly useful for AI engines.

  • Can small businesses compete with larger companies in AI visibility?

    Absolutely! AI engines value relevance and authority, not just brand size. By creating niche, targeted, and high-quality content that directly addresses your audience’s needs, small businesses can compete effectively and even outperform larger brands in specific contexts.

  • How can I measure the success of my AI optimization efforts?

    You can monitor:

    • How frequently your brand appears in AI-generated responses or recommendations.
    • Traffic and conversions driven by AI tools (e.g., clicks from AI-enhanced search or messaging apps).
    • User engagement metrics, such as time spent on AI-optimized content or pageviews.
    • Customer feedback about how they discovered your brand.

Optimize Your Brand For AI

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